Marketing Performance Analyst

⚡ We are your Energy Technology Partner
. We electrify, automate, and digitalize every industry, business, and home, driving efficiency and sustainability for all.

At Schneider Electric, our values – IMPACT (Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork) – are the foundation of everything we do. Becoming an Impact Maker means turning sustainability ambitions into actions at the intersection of automation, electrification, and digitization.

Are you ready to lead the digital transformation to create a more sustainable world?🌳

If you are up to challenge your creativity and make an impact, we are excited to welcome you!

As a Marketing Performance Analyst for the Nordic Baltic zone
, you will play a critical role in shaping our marketing strategies and optimizing campaign effectiveness. Your role will involve analyzing performance metrics, providing actionable recommendations and collaborating with cross‑functional teams.

In this role you will be joining us on our exciting journey towards a more sustainable future. You will be responsible for interpreting data and turning it into insights to provide our Marketing organization with in‑depth analytics and actionable recommendations to drive our commercial performance forward as we aim to be the best performing Sales & Marketing organization in our industry.

You are eager to understand and learn about the business and commercial organization and you animate the Nordic Baltic Sales & Marketing organization with analytics, insights and actions within fields such as Marketing Campaign Performance, Digital Marketing Performance and Brand Performance.

1) Marketing Campaign Performance Analysis

• Own end‑to‑end campaign measurement defining KPIs per channel and funnel stage; provide actionable recommendations to improve effectiveness.
• Analyse sales funnels and customer intent to understand behaviour and identify friction points; propose fixes with channel owners.
• Design and evaluate experiments (A/B tests, creative and audience tests, landing‑page optimizations) and quantify incrementality of key tactics.
• Attribute performance across paid/owned/earned touchpoints; partner with Digital teams to improve tracking accuracy

2) Email & Marketing Automation Performance

• Monitor deliverability and core email KPIs (# of emails sent, Database Coverage, open rate, CTR, Opt‑Ins and Opt‑Out) and publish dashboards with insights and next‑best actions.
• Optimize audience segmentation and personalization (lifecycle/nurture streams, triggers, frequency caps) to increase engagement and reduce fatigue.
• Run systematic content/testing programs (subject lines, send times, formats) and feed learnings into playbooks.
• Ensure compliance with data‑privacy regulations (e.g., consent, preference center, GDPR) and collaborate with Legal/IT on governance.

3) PR & Brand Performance

• Track earned‑media outcomes (mentions, reach, share of voice, sentiment, key‑message pull‑through) and connect to priority campaigns.
• Monitor Brand Intel outputs and translation cycles to improve data quality and attribute perceptions, feeding insights to PR/Brand managers each cycle.
• Synthesize brand KPIs (awareness, consideration, preference, reputation attributes) and advise on initiatives to strengthen brand equity.

4) Community Animation & Best‑Practice Sharing (Countries)

• Animate the Country Marketing communities (Channel Marketing, PR & Communications, Offer/Digital) to share best practices and align on data‑driven recommendations that optimize resource investment and ROI.
• Facilitate regular knowledge‑sharing rituals (monthly forums, show‑and‑tell, success cases, “what didn’t work”) and maintain a living Copy with Pride Library
• Provide regular KPI reports with insights to foster collaboration and highlight optimization opportunities country‑by‑country.

5) Reporting, Insights & Storytelling

• Publish standardized dashboards and scorecards (campaigns, email, PR/Brand) with trend analysis and executive summaries.
• Translate data into clear narratives and recommendations for Marketing, Sales, and Country leaders; align on actions and owners.

6) Stakeholder Collaboration

• Engage closely with Channel Marketing plus…