Ads Creative Lead; Creative

Ads Creative Lead (Performance Creative) - Drowsy Sleep Co

Barcelona

Pioneering Beauty Sleep in Barcelona. From the heart of Barcelona, Drowsy is revolutionising global beauty sleep. Our silk sleep mask is an industry favourite from the UK, to the USA. We're not just a team; we're a family, dedicated to beauty sleep and united by our passion for the brand.

You own ad creative as a strong performance engine. Your mandate is to build, test, and scale ads that turn psychology, trends, and insights into revenue — and do so at speed.

• Own the ad testing and scaling roadmap across Meta, Tik Tok, and emerging platforms
• Translate performance data into clear, high-conviction creative briefs
• Drive high-velocity iteration with designers, editors, and UGC creators
• Study competitors and reference brands obsessively to identify winning patterns
• Stay ahead of performance marketing trends, formats, and platform shifts
• Apply deep understanding of human psychology and buying behavior to every ad

• 2–4× year-over-year growth in ad platform investment while maintaining or improving efficiency
• Fast learning loops that consistently produce scalable creative winners
• A repeatable system for creative performance — not one-off wins

• Report to the Marketing Manager
• Partner daily with creative production
• Think in systems, frameworks, and throughput, not individual ads

• Oversee ad accounts with strong $2M+ in annual spend
• 3+ years in performance creative or paid media for DTC / e-commerce
• Proven ability to scale spend through creative-led performance
• Performance-obsessed, data-driven, and intolerant of vanity metrics
• Deep student of persuasion, psychology, and why people buy