Global Marketing Manager Ultima

Your Role

We are looking for a Global Marketing Manager in the global marketing team, who will report to the Global Marketing and Digital Activation director, based in our Barcelona headquarters offices. In this role, you will be the global owner of our biggest Affinity Petcare’s brand, responsible for defining and protecting its long-term brand equity, strategic positioning, innovation pipeline, communication strategy and growth trajectory across markets, leading the global brand end-to-end.

• Define, implement, and continuously evolve the mid- to long-term global brand vision, brand strategy, positioning, and value proposition
  , ensuring consistency and relevance across all markets.
• Act as the brand guardian and growth engine orchestrator
  , ensuring all touchpoints (product, communication, innovation, activation, digital, packaging) strengthen long-term brand meaning.
• Leverage consumer insights and synthetic consumers for rapid insight validation to deliver a clear brand growth story
  , balancing emotional equity and functional superiority.
• Identify global growth drivers
  , strategic territories, and priority consumer segments.
• Drive alignment between global ambition and local market realities
  , acting as a strategic partner to markets.
• Define the global brand communication strategy
  , creative platforms, digital content strategy and key messages, across all touchpoints, ensuring a full-funnel approach
  , from brand building to demand generation, acrossall customer journey.
• Agile content creation: partner with the Digital products team to adopt an AI-driven model that automates creative production and amplifies engagement at a best-in-class non-working media ratio.
• Lead global agency relationships.
• Market empowerment (RACI): drive the right central "enablement" mindset, providing local markets with high-impact activation toolkits that enable countries to win in their specific channels.
• Define the innovation brand pipeline with a long term vision, together with the innovation & cross-functional teams, ensuring it strengthens both business performance and brand equity.
• Analyse and interpret market and consumer data from different sources to identify potential opportunities and strengthen brand positioning.

• University Degree in Business/Marketing/Communication or similar.
• Proven experience in Marketing and brand building, with more than 10 years in a related or equivalent position, within an FMCG business.
• Fluent in English. Other languages such as Spanish, Italian or French will be highly valued!
• Strong background within Marketing, including experience in a European regional role, and projects across European countries.
• Deep understanding of consumer-centric brand building.
• Experience of marketing through all levers: brand strategy and fundamentals, communication & content strategy, digital strategy, innovation.
• Full-funnel leadership: experience leading not just "top of funnel" brand building, but also "bottom of funnel" demand generation and conversion.
• Digital and Data knowledge: experience in defining the digital assets for the brand, expert in social media activation, agile to leverage CRM, 1st-party data and big query datalake to fuel brand’s growth.
• AI adoption mindset: should be comfortable using AI-driven models to automate creative production, leverage synthetic consumers for delivering insights and amplify social engagement.
• Entrepreneurial agility: must demonstrate a "fail fast, learn fast" mentality to deliver low-risk innovation pipelines with extreme speed and agility.
• Exceptional organization skills. Experience of successfully delivering multiple projects.
• Outstanding presentation skills being able to cover the main objective effectively and with a clear ability to engage the key stakeholders.
• Monitor brand health, market performance, and competitive dynamics across regions, able to turn data into clear strategic direction.
• Ability to win stakeholders confidence, applying expertise and credibility and professional leadership.
• Confident, driven and dynamic leader able to maintain the internal visibility of the team members, boosting at the same time the team growth.