Product Marketing Manager | Pool cleaning

Overview

Fluidra is a global leader in the pool and wellness industry.

About us: We are a multinational group with extensive experience in developing innovative products and services for the residential and commercial pool markets worldwide. We have a very clear purpose:
to turn water into a better world.

Today, we operate in more than 47 countries through our own subsidiaries. We have over 135 sales branches and 35 production centers around the world, as well as strategically located logistics hubs that support both our production and distribution centers.

The position:

We are seeking a strategic and results-driven Regional Product Marketing Manager to lead the Cleaning category (manual and automatic) within the pool industry.

This position plays a pivotal role in shaping the regional business strategy, ensuring the right product portfolio, positioning, and go-to-market excellence across key international markets.

As the bridge between global product strategy and local market execution
, you will collaborate cross-functionally with Global Product Management (CPO), Sales, Local Marketing, Supply Chain, and Global Digital teams to drive profitable growth and reinforce Fluidra’s category leadership.

📑 Main accountabilities:

Your role will cover three main areas: Product Marketing & Strategy, Go-to-Market, and Strategic Impact.

1) Product Marketing & Strategy

Market & Consumer Analysis:

- Analyze and monitor market trends, competitive landscape, and pricing dynamics to anticipate opportunities and challenges.

- Build strong market knowledge focused on:

• Consumer purchase and usage behavior.
• Competitive environment and benchmarks.
• Trends within and beyond the pool industry.
• Feedback from commercial teams.

Portfolio &

Roadmap:

- Identify product needs and opportunities to strengthen and expand a competitive, profitable portfolio.

- Define and manage the regional product roadmap in alignment with Global Product Management (CPO).

- Collaborate closely with local sales teams to collect insights and define market-fit actions, translating them into actionable recommendations for product development, adaptation, and lifecycle management.

Positioning & Pricing:

- Define and update positioning and pricing strategies in collaboration with the Revenue Growth Management and local sales teams.

Lifecycle Management:

- Oversee the full product lifecycle, ensuring SKU optimization, healthy inventory levels, and portfolio efficiency.

- Support forecasting activities with a strategic view of market evolution and competitor activity.

2) Go-to-Market

- Lead the regional implementation of new products, coordinating launch plans and go-to-market initiatives to ensure successful adoption across channels.

- Develop and maintain sales tools and value-selling materials such as benchmarks, product overviews, and sales pitches.

- Drive sales enablement programs that empower sales teams and partners to effectively communicate product value and differentiation.

- Provide guidance and support to the Mar Com and Training teams for B2B and B2C communication materials, including annual catalogs, product visuals, brochures and leaflets, videos and digital content

- Ensure accurate and consistent content updates across platforms (PIM, brand websites, etc.).

- Monitor user satisfaction through reviews, social media, and sales feedback.

- Design and deliver training programs for sales teams, distributors, and partners to enhance product knowledge and adoption.

3) Strategic Impact

- Act as the regional business owner for the Cleaning category, ensuring alignment between market needs, product strategy, and business goals.

- Champion the B2C, B2B2C, and D2C strategies, adapting positioning and go-to-market approaches to fit each channel’s dynamics.

- Contribute to long-term category growth and brand leadership through data-driven insights, innovation, and strategic collaboration.

🌟 What we expect from you:

• Degree in Marketing, Business Administration, or Economics, ideally with a specialization in Marketing or Business Strategy
  .
• +5 years of experience in product or category marketing, preferably within consumer goods, home appliances, or pool/outdoor categories.
• Strong strategi…