Senior SEM Specialist

Senior SEM Specialist

As you contemplate your future, you might be asking yourself, what's the next step? Start your journey with us!

We are building a world-class Search Engine Marketing organization and are seeking a highly motivated and strategically-minded Senior SEM Specialist to join one of the most efficient SEM teams in Europe. Composed of SEM Account Managers, Analysts, Data Scientists, and Data Engineers, we are among the top Google and Microsoft Bing customers by spend in Europe.

This is a key strategic role within eDreams Odigeo that will help shape the future of the business. You will work alongside Country Managers, Product Managers, Pricing Analysts, Marketing Analysts, and many more, acting as a strategic PPC expert.

The SEM team members are passionate about data, automation, and innovation, thriving in a collaborative and agile environment. They are eager to learn, deep dive into complex challenges, share constructive feedback, and constantly challenge the status quo.

We are looking for a leader in execution who can take things to the next level. As part of an agile team, you will have the opportunity to drive forward long-term strategic initiatives autonomously, design and implement best-in-class campaigns, and contribute to our high level of automation and strategic direction.

Join us and help us reach our ambitious goal of becoming the global leader in online travel!

Join the world's leading travel subscription platform...

• We pioneered Prime, the first and world’s leading travel subscription programme since launching in 2017.
• Millions of Prime members every year across multiple markets.
• 5 brands: eDreams, GO Voyages, Opodo, Travel link, and the metasearch engine Liligo
• This entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a smarter, hyper-personalised service and comprehensive travel experience globally to its members.
• Diversity is our strength that’s why our eDOers are coming from different nationalities from all continents – 99% permanent contracts

Prime members are subscribed to global travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights, dynamic packages and car rental, among others— compounded by industry-leading flexibility features and exclusive, member-only benefits.

The Role's Key Responsibilities

As an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the global company project and its customers. As a Senior SEM Specialist, your role extends beyond execution to include strategic leadership, mentorship, and significant business impact:

• Strategic Leadership & Planning: Build and drive long-term PPC strategies that contribute to sustained business growth, aligning PPC efforts with overarching business objectives and the broader marketing mix.
• Performance Optimization & Risk Mitigation: Conduct complex data analysis to uncover strategic patterns, translate these findings into actionable strategies, and proactively identify potential risks within PPC initiatives, developing robust mitigation and contingency plans.
• Cutting-Edge Execution & Standards: Plan, design, implement, and optimize highly effective SEM campaigns across all our brands & products, ensuring execution adheres to best-in-class industry standards and sets a high performance benchmark. Provide operational guidance and coordination within assigned scopes.
• Business Acumen & Strategic Optimization: Steer spend and revenue of the SEM campaigns towards given targets by deciding on the right bid strategies, strategically optimizing PPC spend across diverse program scopes to maximize performance, volume, and ROI, considering company-wide KPIs.
• Forecasting & Innovation: Contribute to forecasting and scenario planning, providing valuable insights to the leadership team. Champion a culture of experimentation and innovation, proactively exploring new platforms and methodologies to maintain our technical edge.
• Stakeholder Management & Communication: Serve as the primary contact for key high-level stakeholders. Influence…