Senior Product Manager – Asset Lifecycle Management

At Bynder, we don’t just store creative assets; we enable brands to deliver exceptional content experiences that drive business impact.

In an era of exploding content volume and complexity, the world’s most iconic brands, including Spotify, Campari, and Lacoste
, trust Bynder as their single source of truth for creative content
. Our industry-leading DAM platform serves as the strategic engine for brand governance and control.

We are leading the shift from management to AI-powered content orchestration
. By integrating human-led, customizable AI Agents directly into our enterprise-grade infrastructure, we enable brands to augment their workforce and intelligently automate high-effort workflows without sacrificing brand integrity. We turn creative content into intelligent assets that accelerate personalization and drive measurable business outcomes.

Ready to grow your career by helping the world’s leading brands deliver exceptional content experiences? Join our global team of 600+ ‘Byndies’ and help 4,000+ organizations work smarter with their content.

Bynder is seeking a seasoned Senior Product Manager to own the value proposition for Asset Lifecycle Management: how assets enter, get processed, and move through the Bynder platform at scale, starting with our newest capability, Workspace Batch Uploads and our new Asset & Batch APIs.

This is a strategic, outward-facing role. You will be the primary voice for this part of the platform with enterprise customers, partners, and system integrators, translating market needs and competitive dynamics into a compelling product vision. You'll set direction and desired outcomes for ingestion, processing, and asset lifecycle, and partner closely with Bynder's architects and technical champions, who will lead the technical approach to realize that vision.

Own the value proposition
:
Define and continuously sharpen the business case and customer value proposition for Asset Lifecycle Management, ensuring it is well understood by customers, partners, and internal stakeholders alike

Set vision and strategy
:
Own the vision, strategy, and roadmap for Workspace Batch Uploads and Asset & Batch API and the broader Asset Lifecycle Management domain, setting clear direction that aligns with Bynder's strategic business goals

Lead with the market
:
Build and maintain strong relationships with enterprise customers, partners, and system integrators to understand their ingestion and asset lifecycle needs, validate direction, and stay ahead of evolving market demands

Partner with architects and technical champions
:
Set the desired outcomes for ingestion, processing, and lifecycle capabilities, then collaborate closely with Bynder's architects, technical champions, and engineering teams who own translating that direction into a sound technical approach

Represent the roadmap externally
:
Act as a credible, confident spokesperson for this part of the platform in customer conversations, partner discussions, and executive updates

Drive cross-functional alignment
:
Work with engineering, UX, QA, and go-to-market teams to pressure-test direction, surface trade-offs, and deliver cohesive, high-quality outcomes

Stay ahead of the market
:
Track industry trends and competitive movement in batch ingestion, content operations, and asset lifecycle management, drawing on Bynder's technical experts as needed to keep the roadmap sharp and differentiated

Product leadership
: 5+ years in product management, with a track record of owning strategy, direction, and roadmaps, and of being accountable for the business outcomes of a product area

Customer and market fluency
: A demonstrated ability to build trusted relationships with enterprise customers and partners,…