Brand Manager Respiratory

Mission

The Marketing Solution Partner for Primary Care will play a key role in driving impactful marketing solutions by leveraging a deep understanding of the Primary Care (AP) environment. This role is responsible for leading strategic projects, fostering strong collaborations with scientific societies, and ensuring the development of relevant, high-value initiatives that enhance engagement with healthcare professionals.

1. Market Insight & Strategic Contribution

• Develop and maintain a deep understanding of the Primary Care landscape, including healthcare professionals’ needs, patient pathways, system challenges, and emerging opportunities.
• Translate market insights into actionable strategies and value-driven initiatives that improve disease awareness, diagnosis, patient identification, disease control, and treatment optimization.
• Identify opportunities to accelerate growth through earlier intervention, improved patient management, and enhanced healthcare professional engagement.

2. Strategic Project Ownership

• Full ownership of strategic projects of high-impact educational, scientific, and customer-focused initiatives addressing unmet needs in Asma and COPD.
• Drive the development of solutions that support healthcare professionals in improving patient outcomes and quality of care.
• Ensure all initiatives are aligned with franchise priorities and contribute to both customer value and business objectives.

3. Scientific Societies Engagement

• Design and execute a comprehensive engagement plan with Primary Care scientific societies, including SEMFYC, SEMERGEN, SEMG, and GRAP.
• Establish long-term strategic partnerships with opinion leaders, society representatives, and key stakeholders within the Primary Care ecosystem.
• Promote co-creation initiatives that contribute to advancing respiratory care standards and clinical practice.

4. Cross-Functional Franchise Leadership

• Act as the Primary Care lead within the respiratory franchise, ensuring the perspective of Primary Care is embedded across strategic and tactical planning.
• Partner closely with the Asthma and COPD Marketing Solution Partners to translate disease-area strategies into impactful Primary Care initiatives.
• Collaborate with Medical Affairs, Sales, Market Access, Digital, and Comex teams to ensure excellence in execution.

Experience & Knowledge

• Solid experience in marketing, project management, or commercial roles within the healthcare/pharmaceutical sector.
• Strong knowledge of the Primary Care ecosystem in Spain.
• Experience in managing strategic projects and stakeholder engagement initiatives.
• Familiarity with scientific societies and healthcare networks is highly valuable.
• Strong strategic thinking with the ability to connect insights to execution.
• Excellent project management and organizational skills.
• High stakeholder management and influencing capabilities.
• Strong communication and collaboration skills.
• Proactive mindset, ownership, and results orientation.
• Ability to work cross-functionally in complex environments.

• Successful delivery and impact of strategic projects (e.g., Ágora Respiratorio).
• Strength and quality of relationships with scientific societies.
• Effectiveness of engagement plans and initiatives in AP.
• Contribution to brand positioning and business objectives in Primary Care.
• Cross-functional alignment and execution excellence.