Lead, Global Market Research

Job Title:

Lead, Global Market Research

• Location:
  
  Barcelona, Spain

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.

The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resource allocation and efficiencies. Silos that existed between business units as well as duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs
• Standardize best‑in‑class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global
• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The Lead, Market Research is responsible for providing market and customer insights through the execution of market research that will help drive key strategic and tactical decisions across Sanofi. As a member of the Insights and Analytics (I&A) team, this individual will be an integral strategic partner to Sanofi Commercial leadership, leading the development & application of cutting‑edge market research methodologies to achieve the full potential of Sanofi’s expanding portfolio.

This position will report to the Global Head, Vaccine Insights & Analytics primarily for the Flu & Covid Franchises at Sanofi and will be based in Barcelona, Spain.

• Execute all market research projects with the support of the Lead
• Lead market research projects to support the brand strategy, including identification of market research needs, vendor selection, design, execution and interpretation of studies
• Have the confidence and experience to select the best vendor based on the business objectives
• Manage projects within budgets, schedules and corporate policies and SOPs
• Explore innovative techniques to address business questions
• Identify insight needs and recommend approaches to address these needs
• Foster strong agency partnerships to ensure insights are based on reliable, high‑quality information
• Coordinate vendors at each stage of the market research process and provide business/brand knowledge to aid in fieldwork material and report development
• Communicate actionable insights
• Develop and refine presentations to effectively communicate complex information clearly and concisely with a clear call to action
• Integrate and synthesize information from multiple sources to proactively address business needs
• Deliver strategic insights, tailored to each specific audience, which empower commercial teams
• Show strategic business acumen when communicating insights, addressing key business questions and providing recommendations
• Effectively collaborate and partner within a matrix environment
• Work closely with brand teams to identify and address business needs
• Develop strong strategic…