Customer Marketing Senior Specialist

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

We are seeking a proactive, customer-focused Customer Marketing Senior Specialist to help expand and scale PTC's global Customer Reference Program while supporting strategic customer community and advocacy initiatives. Based in Barcelona, this role will work closely with Marketing, Sales, Customer Success, Product Marketing, and customers around the world to identify, recruit, and nurture customer advocates who can share their transformation stories and business outcomes.

The successful candidate will play a critical role in maintaining the ongoing rhythm of reference recruitment, customer storytelling, and advocacy engagement. This includes identifying customers from events, executive programs, advisory boards, industry exchanges, and user community activities, helping guide them through the reference process, and supporting the creation of customer-led content that enables marketing, sales, and customer success teams.

Because many reference interviews and customer conversations occur with North American customers, this role requires flexibility to participate in occasional evening calls to support customer interviews, reference development activities, and advocacy programs.

The ideal candidate is highly organized, collaborative, an excellent communicator, and passionate about creating exceptional customer experiences. They are comfortable managing multiple projects simultaneously, building relationships across functions, and turning customer success stories into impactful programs that drive business value.

• Support the execution and growth of PTC's Customer Reference Program by helping recruit, engage, and nurture customer advocates.
• Identify potential reference candidates through events, advisory boards, customer communities, customer success teams, sales teams, and marketing programs.
• Partner with stakeholders across Marketing, Sales, Customer Success, and Product organizations to align customer advocacy opportunities with strategic business priorities.
• Coordinate customer reference requests, introductions, interviews, case studies, videos, speaking opportunities, and peer-to-peer advocacy activities.
• Assist with customer interview preparation, scheduling, logistics, and follow-up communications.
• Maintain and enhance reference records within internal systems and contribute to ongoing data quality and program visibility efforts.
• Contribute to internal advocacy communications that increase awareness and adoption of customer reference resources across the company.

• Support communications that promote PTC/USER’s customer-led mission and core programs, including the Global Summit event, newsletter, Regional User Groups, and Technical Committees.
• Partner with internal stakeholders and PTC/USER leaders to nurture customer advocates, connect users with education and peer support, and create pathways for customers to learn, contribute, and engage more deeply with PTC and the broader user community.

• Administer and maintain Reference View and related customer reference databases, ensuring records are accurate,…