CRM Campaign Specialist

CRM Campaign Specialist

Department: Marketing

Employment Type: Full Time

Location: Barcelona

Reporting To: Neus Giménez

Compensation: €2,500 - €3,000 / month

Join Air Help and help redesign how millions of travelers experience their journey. We transform complex air passenger rights into clear, empowering communication, and you’ll play a key role in delivering meaningful, data-driven experiences across email and digital messaging that build trust, drive conversion, and elevate the entire travel lifecycle.

We’re looking for someone who loves owning outcomes, testing ideas quickly, learning from data, and shaping campaigns that matter. If you’re energised by experimentation, thrive in fast-moving environments, and enjoy collaborating with curious, international teammates, this role is for you.

• Campaign Execution & Ownership: Take full responsibility for planning, producing, and launching CRM campaigns across email, Whats App, SMS, and other digital channels. Manage briefs, coordinate assets with design, content, and localisation teams, and ensure a flawlessly executed schedule – all increasingly powered by data and AI for speed and quality.
• Segmentation & Personalization: Shape targeting strategies that bring the right message to the right audience at the right moment. Use behavioural data, lifecycle triggers, and experimentation to boost relevance and conversion.
• Technical Setup & Quality Assurance: Build, configure, and QA templates to ensure accurate, error-free delivery across devices. Set up automation workflows, schedule campaigns, verify rendering quality, and run post-launch checks to maintain performance and compliance.
• Performance & Insights: Report on key metrics, identify opportunities, and propose continuous improvements. Use experimentation (A/B and multivariate) to lift open rates, click-through rates, and conversion.
• Strategic Program Support: Contribute to lifecycle initiatives, including the Customer Referral Program and other CRM-driven growth projects, providing both hands‑on execution and insight generation.

• Acquisition: Own and scale assigned customer segments, delivering at least two conversion‑improving insights per quarter.
• Retention: Strengthen lifecycle engagement and database health, contributing to at least a 10% improvement in performance metrics.
• Experimentation: Launch a minimum of five data‑driven tests per year that deliver measurable gains in response or database growth.

What sets you apart

• Experience: 3+ years of demonstrable experience in a CRM or Email Marketing focused role. You see CRM campaigns as opportunities to move up the specific database and campaign metrics.
• Technical Expertise: Proven, hands‑on experience working with enterprise‑level email and SMS automation platforms (e.g., Iterable, Hub Spot, Salesforce Marketing Cloud (SFMC), Exponea, Braze, etc.).
• Analytical
  
  Skills:
  
  Strong understanding of CRM metrics, performance analysis, and how to apply data for testing, segmentation, and targeting strategies.
• Data & Compliance Knowledge: Solid understanding of customer databases, data flows, and adherence to data privacy regulations like GDPR.
• Technical Foundation: HTML/CSS for email template configuration and troubleshooting.
• Mindset: Highly organized, detail‑oriented, and agile with a proven ability to manage multiple projects and competing priorities effectively in a fast‑moving environment.

• Culture of Autonomy: No micromanagement, no politics. Just ambitious builders shaping the future of travel protection.
• Growth Investment: We actively invest in your growth through learning days, tailored development plans, mentorship, internal workshop, and language classes.
• Live well: Enjoy a comprehensive life and health insurance, private healthcare, wellbeing support via Mindgram, and flexible access to fitness with a gym card.
• Flexible Work: Enjoy two weeks a year of work‑from‑anywhere, plus flexible benefits tailored to your lifestyle.
• Stay Connected: From an annual travel allowance to team days and company‑wide events, we make sure you feel connected across borders.
• Tech You Need:
  You’ll get a Mac Book and access to top‑tier tools from day one, ensuring you can deliver at your best.
• Extra Perk: Get unlimited, free access to Air Help’s services – because we stand by what we build.