Senior Digital Marketing Manager SaaS - Hybrid

The Alpega Group is looking for a Senior Digital Marketing Manager
, this role will be part of the marketing organization in Alpega, and it will be based in Barcelona.

Alpega Group is a Digital Transport Platform that delivers end-to-end logistics capability for both Shippers and Carriers. Alpega includes three other brands:
Teleroute, Wtransnet and 123 Cargo, three leading digital freight exchange platforms operating across Europe. Our vision is to make logistics greener by connecting carriers, shippers and logistics companies to reduce empty running and bring efficiency to the logistics sector.

We’re hiring a Senior Manager Digital to lead a small team of marketers and to own and drive our digital presence, manage our paid media spend, optimise our organic efforts, evolve our AI competence, manage the agency, and assess the need and timeline to develop our in‑house digital team.

This is a high‑impact, cross‑market role for someone who combines strategic thinking with operational precision.

• Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics.
• Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well.
• Manage supporting agencies, challenge delivery, ensure alignment and control spend.
• Assess channel expansion opportunities per market, ensuring growth initiatives are well‑timed and aligned with market potential and readiness.
• Own paid media budget allocation across markets, channels, and funnel stages, optimising spend based on performance and priorities.

• Define the strategic direction and set clear expectations for agency resources.
• Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimisations, and deliverables.
• Actively challenge the agency to bring innovative ideas, new tests, and optimisation opportunities to drive continuous improvement.
• Hold the agency accountable to predefined KPIs (e.g., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting.
• Provide strategic, data‑informed guidance to three internal campaign managers, responsible for translating business priorities into major campaigns.
• Occasionally support campaign setup or optimisation in partnership with the agency to ensure best practices.

• Collaborate closely with the Revenue Operations team, which manages data infrastructure, reporting, and integrations, to define key KPIs and co‑develop marketing performance dashboards.
• Analyse available marketing data directly from platforms during ongoing build‑out of tracking and attribution systems.
• Propose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact.

• Foster a culture of continuous testing, learning, and optimisation across paid and SEO channels using data‑driven insights.
• Leverage AI‑powered tools and automation thoughtfully to enhance campaign performance without compromising strategic control.

Required

• 5+ years of hands‑on performance marketing experience (Google, Facebook) across multiple countries or markets.
• Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals.
• Experience managing external agencies and holding them accountable for results.
• Confidence working in fragmented setups where reporting may be incomplete, and tracking may need refining.
• Clear decision‑making skills based on data — but able to act even when full data is not yet available.
• Strong stakeholder and cross‑team communication: clear in reporting, prioritisation, and campaign feedback.
• Fluent in English and Spanish (both spoken and written).

Nice to Have

• Experience in B2B, marketplace, SaaS, or agency background.
• Experience building or managing internal teams.
• Familiarity with AI tools used in campaign optimisation, SEO automation, or creative testing.
• Understanding of CRM and full‑funnel lead generation strategies.
• Other…