SEO & Content Specialist; French speaker

Puesto: SEO & Content Specialist (French speaker)

SEO & Content Specialist - Liligo (Hybrid)

As you contemplate your future, you might be asking yourself, what's the next step? Start your journey with us!

We're seeking an experienced SEO & Content Specialist to join our Marketing Liligo team in Barcelona (Hybrid) to work closely with the Digital Marketing team, the IT back-end team, and Design teams to develop and execute an effective content strategy that generates qualified traffic and improves our SEO positioning. If you're ready to soar, we're ready to take you there.

About Liligo

Liligo is a leading European travel search engine that allows users to compare flight, train, bus, car rental and hotel offers in one click on the same platform. Our mission is to help our users find the best prices and simplify their travel planning.

What you will do:

The Role's Key Responsibilities and Tasks.

Content Strategy and Creation (40%)

• Design and execute, in close collaboration with the Content team and SEO Lead, an effective content strategy for Liligo
• Write high-quality, engaging and SEO-optimized content (blog articles, travel guides, destination pages, product descriptions)
• Create multilingual content adapted to Liligo's different international markets
• Develop content for different formats: long articles, infographics, videos, newsletters
• Ensure editorial consistency and respect for the brand's editorial line

Content Project Management and Coordination (25%)

• Manage translation projects in various languages to support international development efforts
• Coordinate agencies and freelancers: pricing negotiation, detailed briefing, deliverable tracking, quality control
• Ensure content project tracking from conception to publication, ensuring deadlines and quality are met
• Create and maintain an editorial calendar for Liligo's different platforms
• Coordinate with internal teams for content validation and publication

Technical Collaboration with IT Back-end Team (20%)

• Work closely with the back-end development team to implement technical SEO recommendations
• Participate in optimizing URL structure, meta tags, and site architecture
• Collaborate on improving page loading speed and user experience
• Ensure liaison between Marketing and IT teams for projects requiring technical developments
• Document technical specifications for content projects requiring IT support

CMS Management and Publishing (10%)

• Integrate, format and publish content via the Word Press content management system (CMS)
• Optimize content for on-page SEO (title tags, meta descriptions, Hn structure, internal linking)
• Manage media library and optimize images for web
• Maintain and update existing content according to performance and SEO developments

Analysis and Reporting (5%)

• Monitor SEO and content performance using tools like Google Analytics, Google Search Console, SEMrush
• Produce monthly reports on content performance and SEO KPIs
• Analyze search trends and identify new content opportunities
• Conduct competitive and market intelligence to stay updated on industry developments

What you need to succeed:

Education and Experience

• Education:
  
  Bachelor's/Master's degree in digital marketing, communication, journalism, or related field
• Experience:
  
  1 to 3 years of experience in SEO and/or content marketing (internships and apprenticeships included)
• Industry: Experience in travel or e-commerce sector is a plus

Required Technical Skills

• Writing:
  Excellent writing skills in French with impeccable spelling and grammar
• SEO:
  Knowledge of fundamental SEO principles (on-page, off-page, technical)
• CMS:
  Word Press proficiency for creating and modifying content
• Google Tools:
  Excellent knowledge of Google Suite (Docs, Sheets, Drive) - exclusively cloud-based work
• Languages:
  
  Native French, English level B2+ minimum

Appreciated Technical Skills

• Knowledge of SEO tools (SEMrush, Ahrefs, Google Search Console, Screaming Frog)
• Basic HTML/CSS knowledge for technical optimization
• Experience with project management tools (Trello, Asana, Monday)
• Knowledge of web analytics tools (Google Analytics, Google Tag Manager)
• Proficiency in graphic design tools (Canva, Adobe Creative Suite)

AI

• Experience with Applied AI Tools:
  Demonstrated comfort using practical AI tools such as Gemini,…