CRM Operations Manager

We are looking for CRM Operations Manager to join a fast-paced marketing environment and take ownership of CRM execution across global B2B and B2C brands. This position focuses on building scalable, data-driven customer engagement journeys using leading CRM platforms and real-time event tracking systems.

The role is based in Valencia, Spain (relocation is supported by the company).

Responsibilities:

• Execute and continuously optimize lifecycle journeys, one-off campaigns, and automated flows via email, SMS, and push channels
• Monitor Kafka event data using Coralogix to detect and resolve data flow issues impacting CRM campaigns
• Build and maintain dynamic audience segments to enable highly personalized communication
• Collaborate with CRM, Product, and Data teams to align infrastructure, logic, and delivery
• Own QA, error monitoring, and platform testing to ensure flawless execution
• Support configuration of promotional logic and bonus mechanics based on deposit size, expiration, and wagering criteria
• Conduct regular audits of campaigns to ensure high deliverability, performance, and relevance
• Maintain an organized template and snippet library to streamline campaign creation
• Troubleshoot journey errors and collaborate with senior team members on resolution
• Contribute to performance tracking, A/B test reporting, and campaign analysis

Requirements:

• 2–5 years of experience in CRM, marketing operations, or retention, preferably in iGaming / gambling industry
• Hands-on experience with CRM platforms such as Symplify, Optimove, Customer.io, or similar tools
• Solid understanding of customer lifecycle marketing, segmentation strategies, and personalization
• Comfortable working with data tools—knowledge of Power BI, Postman, or Coralogix is a plus
• Meticulous attention to detail and a structured, organized approach to operational tasks
• Proactive and eager to work with complex systems, always looking for ways to improve workflows
• Strong communication and time management skills with the ability to manage multiple priorities effectively
• Upper-intermediate level of proficiency in English

What’s in it for you:

• Opportunity to work on global CRM programs with real customer impact
• Comprehensive relocation package (in case of relocation to Valencia)
• Paid annual leave & sick leave
• Collaborative work environment with cross-functional exposure
• Room for growth in both technical and strategic CRM expertise
• Flexible work structure with the ability to contribute to high-performing engagement teams
• Be at the center of a fast-evolving CRM tech stack and marketing automation ecosystem