Product Marketing Manager

🌍 Global SaaS Scale-up | $28M Series B Investment

💡 Personalized 1:1 Coaching

📍100% Remote or Hybrid from our Bratislava, Prague or Barcelona offices

Powered by a January 2024 $28 million Series B investment from top investors like KPN Ventures, Lead Ventures, Point 9, and HenQ, Cloud Talk's AI-powered business communication platform helps 4,000+ sales and support teams make customer experience the greatest competitive advantage for driving more revenue.

Cloud Talk works seamlessly for businesses of all sizes, from scale-ups like Deel and TIER to big players like Nokia
, Glovo
, and Rakuten
. Modern businesses all around the world can lead meaningful conversations while managing calls and messages from one place.

Cloud Talk is on a mission to create a unified ecosystem for sales and customer service teams' communication where every professional can engage in more productive and meaningful conversations.

We’re hiring a Product Marketing Manager who will lead that function from the outside-in: designing adoption and expansion programs, building lifecycle campaigns, running education (for prospects and customers), and creating repeatable growth plays that keep Cloud Talk customers engaged and growing.

You will build and run the programs that drive:

• Prospect education (so people understand Cloud Talk’s value before buying)
• Activation and adoption (so customers get value fast)
• Retention and habit-building (so Cloud Talk becomes essential)
• Expansion (so customers grow into add-ons and higher plans)

This is a hands-on, campaign-heavy PMM role. You’ll create and ship content, journeys, webinars, and influencer/creator collaborations that turn product capabilities into growth loops.

You’ll work alongside our Lead PMM and Internal/Enablement PMM (who focuses on internal launch readiness, competitive intelligence and enablement). The role is designed to grow over time into deeper end-to-end ownership of lifecycle and customer growth.

1) Lifecycle marketing & adoption engine

• Own Cloud Talk’s lifecycle programs across onboarding → adoption → retention, in close collaboration with Lead PMM and Product.
• Build multi-touch lifecycle journeys (email, in-app, webinars, voice agent calls, self-serve education).
• Identify “wow moments” and turn them into repeatable activation/education loops.
• Own execution and evolution of lifecycle plays, including prioritization and measurement.

2) Expansion & monetization campaigns

• Run campaigns to drive adoption and expansion into AI add-ons and higher plans (e.g., Dialer, Conversation Intelligence, Voice Agents).
• Create upsell narratives and role/segment-based expansion plays.
• Partner with Product, Ops and Expansion team stakeholders to turn expansion insights into scalable campaigns.

3) Prospect education & full-funnel product-led content

• Own product-led education for prospects: use cases, evaluation guides, “Cloud Talk way” frameworks, and learning assets tied to launches.
• Build campaigns that move prospects from curiosity → understanding → intent.
• Partner with Content and Paid on distribution while owning the product story and education arcs.

4) Customer webinars & scalable education programs

• Own Cloud Talk’s customer education engine: webinar strategy, topics, agenda, promotion, and follow-up.
• Run live sessions and build replayable/evergreen versions.
• Turn webinars into lifecycle drivers (activation, adoption, expansion).

5) Influencer / creator collaborations (product-anchored)

• Collaborate with industry creators/influencers to produce product-led content and launch campaigns, supported by lead PMM.
• Turn influencer activity into measurable education and pipeline/adoption lift.
• Build and refine a creator-led distribution playbook.

• Talk to customers and prospects, listen to calls to uncover repeatable value patterns.
• Ideate and test lifecycle programs
• Produce and ship campaign assets (emails, landing pages, in-app copy, scripts, webinar decks, nurture flows).
• Coordinate timelines and feedback loops with Product, Content, and Enablement PMM.
• Track outcomes and continuously refine what works.

Must-haves

• 2-3+ years…