Product Manager Monetization

Role Overview

We are seeking a highly analytical and impact-driven Product Manager – Growth & Monetization to drive revenue growth across our portfolio of mobile subscription-based applications.

This role is responsible for identifying, prioritizing, and validating product, UX, monetization, and growth initiatives with direct and measurable revenue impact. The position sits at the intersection of Product, User Acquisition (UA), Monetization, CRO, Ads Monetization, and Business Intelligence (BI).

While this role does not directly execute UA, CRO, or ad operations, the candidate must have strong working knowledge across these areas and be capable of defining strategy, aligning teams, and ensuring that every initiative is backed by clear financial impact and success metrics.

• Analyze app performance, user behavior, and funnels to identify monetization and revenue growth opportunities.
• Define, scope, and prioritize revenue-driving product and UX initiatives supported by clear business cases.
• Ensure roadmap initiatives include forecasted revenue impact, ROI, and success criteria.
• Drive improvements across trial conversion, retention, LTV, ARPU, and overall revenue efficiency.

• Partially own Ads Monetization strategy across the app portfolio in collaboration with Monetization, UA, and BI teams.
• Identify and prioritize ads-related product opportunities (e.g. rewarded ads, interstitials, hybrid free tiers).
• Define ad placement and UX strategies that balance revenue optimization and user experience.
• Evaluate ads performance metrics (e.g. ARPDAU, CPMs, fill rate) and translate insights into product initiatives.
• Collaborate with external partners (e.g. Google AdMob, mediation platforms) to support region-specific monetization strategies.
• Monitor competitor ad strategies and ensure insights inform internal roadmap decisions.

• Establish and maintain a structured daily competitor monitoring process (pricing, onboarding, paywalls, features, ads).
• Work with BI to build dashboards, alerts, and reporting for market and competitor changes.
• Convert competitive insights into actionable product and monetization initiatives.

• Partner closely with Product, UA, CRO, Monetization, and BI teams to align on growth priorities.
• Translate opportunities into clear, data-backed briefs, hypotheses, and requirements.
• Collaborate with external partners (e.g. Google, AdMob) to optimize monetization strategies by region and user segment.

• Build financial models to estimate revenue impact of product, monetization, and ads initiatives.
• Define success metrics and own post-launch performance analysis.
• Continuously validate assumptions and adjust roadmap priorities based on results.

• Partner with CRO and Product teams on structured experimentation and A/B testing plans.
• Lead ideation, validation, and prioritization of experiments related to monetization and ads.
• Ensure experiments are tied to measurable outcomes and business impact.

• 3+ years of experience in Product, Growth, or Monetization roles, preferably in mobile subscription-based apps.
• Strong understanding of growth and monetization metrics: LTV, ARPU, churn, CAC, ROAS, retention.
• Solid knowledge of Ads Monetization fundamentals (e.g. CPM, ARPDAU, fill rate, ad formats).
• Experience working with hybrid monetization models (subscriptions + ads).
• Proven ability to model financial impact and forecast revenue from product initiatives.
• Strong competitor analysis and market research skills.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Highly analytical, proactive, and results-oriented mindset.

• Experience working with AdMob, mediation platforms, or ads monetization partners.
• Familiarity with rewarded ads, ad-supported free tiers, or hybrid monetization strategies.
• Experience collaborating with BI teams on dashboards and revenue tracking.

• 100% of roadmap initiatives include forecasted revenue impact and ROI.
• Ads Monetization initiatives contribute to measurable uplift in total revenue and ARPDAU.
• Competitive movements are tracked consistently and influence roadmap decisions.
• Growth and monetization experiments result in measurable improvements in LTV, ARPU, and conversion.
• Strong alignment across Product, UA, CRO, Monetization, and BI teams.

• At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.

• Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor…