Junior Campaign Manager

SCRM – LIDL Digital Hub

At SCRM, we are looking for a Junior Campaign Manager to join our AdOps area based in the very center of Barcelona. Your main responsibilities will be to develop, create, and manage advertising campaigns for our partners. The area you will be working in provides AdOps services for various channels, including for our loyalty app which is available in over 28 European countries.

• Review marketing content and URLs and monitor performance & quality.
• Identify and propose potential optimizations to our advertising partners.
• Proactively develop and present ideas for improvements to performance and service quality.
• Work at the intersection between our sales team, agencies, customers, and external providers.
• Create and manage campaigns, as well as relevant adjustment on a technical level, across the AdServer, Data Management Platform, and/or tracking tools.

• Strong interest in online marketing and new media technologies.
• High level of English is required, while German and/or Spanish would be appreciated. Any other languages are also a plus.
• A degree in a relevant field (eg. Computer Science, Digital Media) or at least 2 years of relevant experience in online marketing.
• Demonstrated ability to drive strategy and results on relevant digital marketing and programmatic campaigns KPIs (and how they can be optimized).
• Understanding of our Programmatic advertising/technology partners (eg. Google DV360, Active Agent, PromoteIQ, The Adex, Xandr, Google Ads, Meta Ads, ...) is a plus.
• you are detail-oriented with an agile mindset and excellent communication skills, and are comfortable working independently to deliver based on your media experience.

SCRM was created in 2015 with a vision of the future that foresaw “business and technology forever remaining intertwined”, and a steadfast mission to guide traditional businesses towards digital evolution through their clients, data, commercial strategies and omnichannel communication. Specialising in digital strategy, automation and real-time offer and content customisation, SCRM owes its success and efficiency to the use of cloud computing and the development of data platforms which rely on artificial intelligence for automatic decision-making in large scale consumer and retail markets.

SCRM Lidl International Hub
- Three years later, Lidl has absorbed the company and turned it into their international hub of digitalisation and customer intelligence. Amongst our missions as Lidl’s International Hub, we would highlight the following:
The conceptualisation and development of Lidl Plus, a Lidl international relational programme, and its benefit plan, which will offer discounts, exclusive services, agreements with third-party entities and financial services as its fundamental features;
The creation of a cloud-based international platform for big data;
The development of an international marketing automation platform;
The conceptualisation, development and management of business intelligence platforms;
The creation of an omnichannel payment platform;
The development of advanced analytics and machine learning platforms favouring customer recommendation, foresight and analysis systems;
The creation and implementation of an omnichannel, single sign-on strategy to generate business opportunities amongst the group’s diverse range of commercial platforms and services.

SCRM is currently part of Schwarz Digits
- Schwarz Digits is the IT and digital division of Schwarz Group. It offers compelling digital products and services that meet Germany's high data protection standards. Schwarz Digits thus guarantees the greatest possible digital sovereignty. With this claim, Schwarz Digits provides the IT infrastructure and solutions for the extensive ecosystem of the companies of Schwarz Group and develops it further for the future.

Schwarz Digits creates optimal conditions for the development of trend-setting innovations for end customers, companies and public sector organizations.

Our Vision as SCRM is to digitalize the Schwarz Group. SCRM provide…