Digital Product Lead

Born and based in Barcelona, Nacar is an award-winning Strategic Design Agency, impassioned by our agile and international team composed of over 90 creative professionals (design strategists, researchers, product and UX / UI designers, engineers, and overall creatives).

We work with all-size clients from across multiple industries, collaborating in innovation and establishing solutions and product strategies that apply to Industrial, Digital, Brand and Service Design.

We also contribute to their digitalization, by conceptualizing and prototyping new, human centered products and services around technological capabilities.

With a hybrid-work model and flexible working hours
, we are powered by a culture of communication, collaboration, proactivity and positivity, always aiming to humanize technology experiences and to transform into the phygital future.

Our offices, an urban oasis, are located in the beautiful Palo Alto
, an old factory in Poblenou, restored and converted into studios for designers and artists.

Nacar was made to be a place where people can grow and impact the world
, and we’re in continuous growth to always provide our best.

Our team is connected by common challenges, eager to discover, envision and materialize new opportunities. Is this something you feel identified with?

We're currently looking for a Digital Product Lead to lead our digital product vertical r job is to take the ambiguity of a client brief and turn it into a real, functional and well-built product — with technical judgement, current product culture, and the ability to inspire both the team and the client throughout the process.

This is not a digital project manager role. You're the person who defines what needs to be built, how it should work, and which technical and product decisions matter — before the first developer writes a line of code. You'll work in parallel and as an equal with the Foresight and Future Design Lead: where they open up strategic territories and conversations, you materialize them.

You will:

• Define digital
  product
  architectures — what stack makes sense, what's viable, what's scalable.

• Talk with technology
  partners or external development teams and communicate exactly what needs to be built, with what logic and under what criteria.

• Detect when a technical
  proposal is over-engineered, poorly framed, or will generate technical debt the client will pay for in 6 months.

• Translate abstract visions into information architectures, user flows and executable backlogs with real acceptance criteria.

• Lead
  multidisciplinary
  project
  teams — UX/UI, development, QA — without necessarily being their hierarchical manager.

• Define
  roadmaps
  , prioritise with business and product criteria, and keep the team focused on what truly matters.

• Manage client
  expectations in high-pressure environments — knowing when to launch a functional MVP and when to defend that something needs more time.

• Act as the quality
  benchmark for the vertical: deliverables produced under your supervision have a recognisable standard.

• Stay permanently
  up to date with what's happening in digital product — new design, prototyping and building tools, emerging methodologies, product cases moving the market — and share your point of view inside and outside Nacar.

• Elevate the team not by hierarchy but by reference — people want to work with you because they learn.

• Combine technical credibility with an inspirational reading of the product in client rooms — not only executing the brief, but expanding it.

• Act as a consultant from first contact — challenging the brief, identifying the real problem behind the stated one, and proposing a direction with judgement.

• Lead pre-sales and definition phases: discovery, technical diagnosis,…