Data Product Manager

Data Product Manager – Job Description

SCRM – LIDL Digital Hub

In the Insights Services area, our mission is to deliver standard analytical tools & insights of a loyalty program with more than 120M users to 25+ countries and international departments..

As a Data Product Manager, you will serve as the strategic bridge between stakeholders, end-users, and technical execution teams. You will lead requirement discovery, partner with Product Owners on backlog prioritization, and proactively manage the impact of upstream data changes across our analytics ecosystem. By monitoring consumption patterns and user engagement across our analytical products, you will translate operational insights into high-value product iterations that drive measurable business outcomes.

• Identify opportunities to optimize our product portfolio.
• Define and monitor key usage metrics to understand product consumption patterns.
• Conduct user research and feedback sessions to uncover unaddressed analytical needs.
• Conduct hands‑on exploratory analysis on data assets to test business hypotheses and quantify potential product value.
• Translate complex business requirements into actionable user stories, technical specifications and clear acceptance criteria for analytical products.
• Collaborate with the Product Owner and Squad Tech Lead to prioritize the product backlog based on business impact, effort and strategic alignment.

• SQL knowledge.
• Technical literacy.
• German (Nice to have).
• Communicative Analytic skills.
• Ownership and proactive mindset.
• Experience in Agile/Scrum methodology.
• Demonstrable experience in a similar role.
• Exceptional stakeholder management skills.
• Experience with BI & Data visualization tools.
• Fluency in English to work in a multi-cultural environment.
• High level of organization and excellent management skills.
• Empathy/passion for dealing with internal and external customers.
• Fast adaptation to changing requirements and strong problem-solving skills.
• Experience in requirement Gathering (Functional Analyst Role) and skills for prioritization.
• Go beyond Consumer support: anticipate possible problems, understand how to manage the needs of a technical team in relation to the needs of our customers.

SCRM was created in 2015 with a vision of the future that foresaw “business and technology forever remaining intertwined”, and a steadfast mission to guide traditional businesses towards digital evolution through their clients, data, commercial strategies and omnichannel communication. Specialising in digital strategy, automation and real‑time offer and content customisation, SCRM owes its success and efficiency to the use of cloud computing and the development of data platforms which rely on artificial intelligence for automatic decision‑making in large scale consumer and retail markets.

SCRM Lidl International Hub
- Three years later, Lidl has absorbed the company and turned it into their international hub of digitalisation and customer intelligence. Amongst our missions as Lidl’s International Hub, we would highlight the following:
The conceptualisation and development of Lidl Plus, a Lidl international relational programme, and its benefit plan, which will offer discounts, exclusive services, agreements with third‑party entities and financial services as its fundamental features;
The creation of a cloud‑based international platform for big data;
The development of an international marketing automation platform;
The conceptualisation, development and management of business intelligence platforms;
The creation of an omnichannel payment platform;
The development of advanced analytics and machine learning platforms favouring customer recommendation, foresight and…