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Business Analyst
Trabajo disponible en:
08001, Barcelona, Cataluna, España
Publicado en 2026-09-23
Empresa:
Jobtailor
Tiempo completo
puesto Publicado en 2026-09-23
Especializaciones laborales:
-
TI/Tecnología
Analista de datos, Tecnologia de Negocios
Descripción del trabajo
- Provide operational analyses to assist User Acquisition and Growth groups by working with partner platform dashboards and exported datasets.
- Analyze campaign performance and provide timely, actionable insights to improve marketing execution.
- Respond quickly to operational performance questions that do not require internal data modelling or Data Science methodologies.
- Take responsibility for the daily oversight, tracking, and quality control of marketing technology platforms, including Apps Flyer and other advertising partner tools.
- Monitor partner dashboards to identify anomalies, tracking issues, and reporting discrepancies.
- Coordinate with external partners and bring up data issues involving internal systems to the Data Analytics team.
- Configure, monitor, and report on partner-native incrementality experiments (e.g., Apps Flyer Incrementality, Meta Conversion Lift).
- Collaborate with Data Analytics and Data Science teams to ensure accurate implementation and interpretation of experiments.
- Support operational execution while methodology and statistical evaluation remain with Data Science.
- Assist with onboarding, integration, and continuous quality assurance of external marketing and analytics platforms.
- Manage relationships with external marketing technology vendors and ensure reliable platform operations.
- Validate partner data and coordinate issue resolution across internal and external collaborators.
- Aggregate spend, impressions, installs, attribution, and performance metrics across advertising partners.
- Produce recurring operational reports for User Acquisition and Growth collaborators.
- Identify reporting inconsistencies and bring up reconciliation issues to the Data Analytics team.
- Track campaign spend against planned budgets and pacing targets.
- Proactively flag deviations, delivery risks, or unexpected performance changes.
- Build and maintain lightweight operational dashboards using partner-exported data and spreadsheet-based reporting tools.
- Ensure accurate implementation of campaign tracking, UTM structures, Apps Flyer links, and event configurations.
- Collaborate with User Acquisition teams to confirm tracking prior to campaign launches.
- Monitor attribution health across partner platforms and advance technical issues when necessary.
- Collaborate with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementation.
- Translate operational business requirements into actionable requests for centralized data teams when deeper analytical work is required.
- Help improve operational processes across marketing technology and reporting workflows.
- 2+ years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or similar role
- Experience engaging with digital marketing platforms, mobile advertising, or performance marketing
- Hands‑on experience with Mobile Measurement Partners (Apps Flyer preferred)
- Strong understanding of mobile attribution and marketing performance metrics
- Experience using advertising platform dashboards (Meta, Google Ads, Tik Tok, Unity, App Lovin, etc.)
- Strong analytical and problem‑solving skills with the ability to interpret campaign performance
- Advanced Excel and/or Google Sheets skills
- Excellent communication and collaborator management skills
- Ability to prioritise multiple tasks in a fast‑paced environment
- Background in mobile applications, gaming, or performance marketing (preferred)
- Familiarity with SKAdNetwork (SKAN) and privacy‑centric mobile measurement (preferred)
- Experience with partner‑native incrementality testing tools (preferred)
- Experience collaborating with external marketing technology platforms and analytics providers (preferred)
- Exposure to BI tools such as Looker, Redash,…
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