Licensing Retail Lead - Italy & Iberia

Associate Manager CP Retail Development Italy & Iberia
Join to apply for the Associate Manager CP Retail Development Italy & Iberia role at Mattel EMEA

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers

The Team
Sitting within the EMEA Consumer Products Organization, who are responsible for providing leadership and direction for the development and implementation of Consumer Products strategy across all Mattel Brands. We are responsible for steering and achieving key brand, category and fiscal objectives by identifying and collaborating with Global, Regional, Multi Territory and Local licensees. We work in partnerships across the business with the Global Consumer Products, Regional Franchise, Local Brand, Regional Marketing, and Regional Product Development teams, as well as with the Audit, Finance and Legal Divisions.

The Opportunity
You’ll be joining the Consumer Products team in a role for the Associate Manager, Retail Development for Italy & Iberia. This role could be based in either Milano or Barcelona and will report to Head of Consumer Products Italy & Iberia.

You will manage the day-to-day retail business relationships delivering a retail-first mindset in Italy & Iberia covering all retailer partners, delivering all aspects of partner management, whilst driving top Licensing partners as per our growth strategy. Along with Head of CP Italy & Iberia, you will partner to help build and activate the retail strategy, building relationships and programs with leading retailers.

What Your Impact Will Be

Manage the Retail strategy and manage all Consumer Products campaigns across Mattel Portfolio, building the retail calendars and activations for the designated markets

Assist Head of Consumer Products Italy & Iberia to manage the Consumer Products Marketing strategy, working with Brand marketing, and retail marketing to develop Franchise-first retail & marketing campaigns

Manage Mattel’s Consumer Products retail initiatives, and execute against pre-existing programmes for the designated markets

Maintain and grow retail relationships in the countries designated, focusing on all categories

Act as point of contact and represent Mattel Consumer Product Retail for key Retailers/Buyers

Present and sell in brands to retail to support work of category managers and licensees

Manage all existing retail relations, across pitching, presenting, contact management and strategy

Deliver the Retail strategy and drive these relationships with Consumer Product programs that are best in class. Manage all stakeholders as part of process

Assist on delivering detailed JBP per UK top 6 retail partner that includes retail calendar and activation plan

Present our retail plans to top Licensing partners

Conduct regular 1-1 meetings, arrange quarterly business reviews, bi-annual top to tops and track activations

Support category team to deliver and ensure detailed joint marketing plan per partner that includes licensee investment that is aligned with Mattel Consumer Products goals. Ensure marketing support for top items

New Business

Support Category team to research, identify and pitch new category opportunities and prospective clients

Attend Trade Fairs or category specific shows and present as required

Strategy

Support Head of Consumer Products Italy & Iberia with building key strategies

Analyze the market with SWOT, Gaps, opportunities, category priorities

Research, identify and pitch new category opportunities and prospective clients

Keep current with changing trends & competition

Implement marketing and promotional strategies in liaison with internal & external stakeholders

Gather and share category best practice from across the EMEA region with local teams

Hel…