GTM & Pipeline Growth Manager

Spacewell, a Nemetschek Group company, is a global Prop Tech leader providing smart building and workplace software that helps organisations create more efficient, people-centric environments. By combining IoT, analytics and intuitive applications, Spacewell enables customers to optimise space utilisation, streamline facility operations and enhance the employee experience in modern, hybrid workplaces.

As a GTM & Pipeline Growth Manager, your mission is to drive sustainable, multi-source pipeline growth for Spacewell across the South European market.

This is a hands-on role where you will personally execute outbound campaigns for pipeline-generation activities, including cold calling, Linked In outreach and email sequencing, while combining these activities with social media content, webinars, trade shows and conferences.

You will help build and strengthen the Spacewell brand across the South Region by identifying market opportunities and translating industry trends, legislative developments and country-specific buying signals into compelling, customer-focused messaging and campaigns.

Working closely with the Account Executives and help them with their GTM strategy. You will help with shaping market strategies and turn market insights into qualified opportunities for the Sales team.

• Personally execute outbound pipeline-generation activities across the South European market, including cold calling, Linked In outreach and email sequencing.
• Generate qualified pipeline across outbound, inbound, event and social channels and hand over relevant opportunities to the Sales team.
• Identify and target relevant accounts, industries and prospects and continuously optimise outbound campaigns based on results and market feedback.
• Work closely with Account Executives to develop country-specific GTM strategies and translate market insights into actionable campaigns.
• You will take ownership of developing and executing country-specific go‑to‑market strategies, turning market insights into targeted campaigns that build qualified pipeline across Southern Europe.
• Track energy, sustainability, asset and building/workplace market trends and translate them into targeted messaging and campaign ideas.
• Create and publish social media content, particularly on Linked In, to strengthen the Spacewell brand and generate inbound interest.
• Plan and run webinars and represent Spacewell at trade shows and conferences across the South Region, from preparation through to lead follow‑up.
• Present and articulate the value of Spacewell’s complete product portfolio to prospects, partners and industry stakeholders.
• Use prospecting, marketing automation and CRM tools to manage campaigns, track activities and maintain accurate pipeline data.
• Analyse campaign, social media and event performance and continuously improve your approach to increase pipeline quality.
• Collaborate closely with Marketing, Sales, Product and Customer Success to align pipeline‑generation activities with Spacewell’s overall go‑to‑market strategy.
• Take ownership of pipeline‑generation targets and contribute directly to the growth of Spacewell in the South European market.

• You're an experienced, hands‑on prospector. You have 3 - 5 years of experience in B2B SaaS demand generation, marketing, sales development or a similar role, and you've generated outbound pipeline yourself. You're skilled at cold calling, Linked In outreach and email sequencing. You're comfortable with CRM, dialer, prospecting and marketing automation tools such as Salesforce, and you enjoy talking to prospects directly.
• You're a creative marketer and organiser. You write engaging social media content and messaging that speaks to customer pain…