Growth Marketing & MarTech Lead

Growth Marketing & Mar Tech Lead Country:
Spain Openbank is looking for a Growth Marketing & Mar Tech Lead to join the new Global Marketing Strategy & Planning team.

Openbank is building a new Global Marketing Strategy & Planning function to take its marketing model to the next level. The team will create reusable capabilities, operating standards and decision tools that help markets move faster, learn from one another and improve the return on existing marketing investment. Local markets will retain execution ownership. The global team will build, test, measure and scale the capabilities that create leverage across Openbank and Santander Consumer Finance.

Mission Build the Growth Marketing and Mar Tech capability system that enables Openbank to evolve from predominantly paid, CPA-led acquisition toward diversified, lifecycle-driven growth optimized for long-term customer value. You will connect growth marketing expertise, Mar Tech product thinking and rigorous experimentation to define global standards, prioritize high-impact use cases and turn market learning into reusable capabilities that can scale across countries.

Key Responsibilities Build Growth Marketing capability roadmap . Assess gaps across priority markets in acquisition, CRM/lifecycle, digital channels, conversion, Mar Tech, personalization and experimentation, and translate them into a phased roadmap based on value and market readiness.

Shape and scale Openbank's Mar Tech foundation . Define priority Marketing use cases and business requirements for customer interaction platforms, audience/data capabilities, automation, personalization and AI-driven decisioning; partner with Technology, Product and Data on delivery.

Establish acquisition and channel best practices. Create reusable standards for full-funnel acquisition, audiences, value-based optimization, paid and owned channels, web/app conversion and CRM/lifecycle activation.

Build the experimentation operating system . Set a common method for hypotheses, prioritization, test design, learning and scale-or-stop decisions, supported by a transparent cross-market experiment backlog.

Accelerate lifecycle marketing and personalization . Enable greater use of first-party data, audiences, triggers and customer signals to move from campaign-based communications toward personalized engagement and optimization against customer value.

Scale AI and emerging growth use cases . Build pragmatic use cases across AI decisioning, personalization, automation, LLM/GEO discoverability, creator/influencer acquisition and content-driven growth, partnering with Brand on content and creative ownership.

Turn pilots into reusable global assets . Launch lighthouse use cases with priority markets and convert proven interventions into playbooks, templates, requirements and implementation guides that other markets can adopt quickly.

Bridge Marketing, Technology and Data . Translate commercial opportunities into clear technology/data requirements, help prioritize the Marketing backlog and surface integration, tracking, privacy or infrastructure gaps.

Build capability, not dependency . Create global/local decision rights, standards, training and communities of practice that strengthen local teams while avoiding duplicated specialist structures.

Work hands-on. Personally produce diagnostics, playbooks, experiment charters, use-case maps, channel reviews, requirements and executive recommendations; this is not a coordination-only role.

THE DIFFERENCE YOU WILL MAKEA more scalable growth engine. Openbank moves from isolated campaign optimization toward a repeatable system connecting acquisition, lifecycle, personalization and customer value.

Better use of technology . Mar Tech investment is anchored in prioritized…