Growth Marketing Specialist

The Growth Marketing Specialist will be responsible for designing, executing, and optimizing email marketing strategies focused on growth, acquisition, activation, and retention for new subscribers. This individual will utilize growth methodologies, advanced segmentation, and automation to scale the user base and maximize LTV through personalized, data-driven communications.

Reports to:

Sr. Director, Business Strategy and Ops

RESPONSIBILITIES
1. Email Marketing Strategy
Design and execute the complete email marketing strategy with a growth focus.
Define calendars, flows, audiences, and triggers.
Create and optimize automated journeys.

2. Growth & Experimentation
Propose and execute A/B and multivariate experiments.
Identify growth opportunities through analysis.
Implement continuous testing processes.

3. Automation & CRM
Build automated workflows.
Maintain databases and segmentation.
Manage lists and audiences based on behavior.

4. Content & Creativity
Develop briefs and copy.
Collaborate with the creative team.
Ensure brand consistency.

5. Data, Analytics & Reporting
Monitor key metrics.
Configure dashboards and reports.
Analyze performance by segment and lifecycle stage.

6. Compliance and Deliverability
Ensure compliance with regulations.
Manage domain reputation.
Authentication.

REQUIREMENTS
2–5 years of experience in Growth, CRM, or Email Marketing.
Proficiency in email marketing platforms.
Knowledge of analytics tools.

Experience with A/B testing.
Ability to interpret data.
HTML/CSS preferred.