PPC Specialist | Remote | LATAM

Puesto: PPC Specialist | Remote | LATAM Only | 83166
Description
About Us  At Remote Talent LATAM, we connect top Latin American talent with leading U.S. companies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we're not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.
About the Client  Our client is a fast-growing home services company operating across multiple U.S. markets. Since its founding, the company has expanded rapidly and now serves hundreds of cities through a network of locations across several states. Their culture is built around innovation, accountability, and continuous growth, empowering team members to take ownership, test new ideas, and make a measurable impact on business performance.
About the Role  Our client is seeking a PPC Specialist who thrives in a performance-driven environment and wants true ownership over paid media strategy and execution. This role is responsible for managing and optimizing paid advertising campaigns across Google Ads, Meta Ads, and Local Services Ads (LSAs), ensuring every marketing dollar drives qualified leads and booked jobs.
The ideal candidate is highly analytical, proactive, and experienced managing multi-location campaigns with significant advertising budgets. You will work closely with marketing leadership to scale lead generation efforts, improve efficiency, and identify growth opportunities across multiple markets.

Key Responsibilities  Google Ads & Local Services Ads   Manage and optimize a Google Ads MCC structure with multiple market-specific accounts
Oversee active Search campaigns across multiple service areas and locations
Manage daily budgets and ensure efficient allocation of advertising spend
Build, test, and optimize ad copy, keyword strategies, negative keyword lists, and bidding strategies
Monitor and optimize Local Services Ads (LSA) performance across multiple markets
Conduct ongoing search term analysis to identify growth opportunities and eliminate wasted spend
Evaluate campaign performance and adjust bidding strategies to maximize conversions
Landing Page Optimization   Manage and optimize landing pages using Unbounce or similar platforms
Monitor conversion rates across markets and service categories
Conduct A/B testing for headlines, CTAs, forms, layouts, and other conversion elements
Develop new landing pages to support market expansion and service offerings
Reporting & Performance Analysis   Create weekly and monthly performance reports across all paid media channels
Track and analyze KPIs including Cost Per Lead (CPL), Cost Per Booked Job, Conversion Rate, and ROAS
Identify trends, budget pacing issues, rising CPCs, and conversion challenges
Provide clear, actionable recommendations for optimization and growth
Collaborate with leadership to develop strategic initiatives based on performance data
Meta Ads Management   Manage Facebook and Instagram advertising campaigns across multiple location-based accounts
Execute lead generation, traffic, engagement, and brand awareness campaigns
Build and maintain audience segments, including retargeting and custom audiences
Collaborate with internal teams on creative development, including image and video assets
Optimize campaigns to improve lead quality and reduce acquisition costs
Continuous Improvement   Stay current on platform updates, industry trends, AI tools, and automation opportunities
Identify and implement new strategies to improve campaign performance
Proactively troubleshoot issues and recommend solutions without requiring constant oversight

Requirements
3+ years of hands-on PPC campaign management experience
Strong expertise in Google Ads, including Search campaigns, bidding strategies, and Local Services Ads
Experience managing multi-location, franchise, or large account structures

Experience with landing page platforms such as Unbounce, Instapage, or similar tools
Proven experience managing advertising budgets exceeding $200,000 per month
Strong analytical and reporting skills with the ability to translate data into actionable recommendations
Experience tracking and optimizing…