Regional Brand Manager

About BingX

A leading crypto exchange since 2018
With 20 million registered users worldwide
Official crypto exchange partner of Chelsea FC
User-First, reliable, innovative, and diversified
List over 1,000 spot trading pairs
Offer over 300 futures trading pairs
Integrate with over 80 public chain ecosystems
Rank top on Coin Market Cap  and Coin Gecko
Trading View's Best Crypto Exchange for 2021, 2022 & 2023
A gateway for the next billion crypto users

Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.

BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.
Our current vacancy | Full-time | Long-term |

Key Responsibilities
1. Brand Strategy
Craft and localize brand messaging to align with local market needs, cultural nuances, and industry trends, driving brand relevance and loyalty.
Ensure brand localization resources and strategies effectively support regional priorities.
2. PR & Communications
Build and strengthen brand visibility and competitiveness across mainstream and crypto media.
Manage regional PR initiatives to establish and maintain a strong, positive brand image.
Collaborate with global and local teams on messaging consistency and spokesperson activities.
3. Brand Marketing
Plan and execute digital marketing campaigns tailored to regional audiences.
Drive brand awareness, engagement, and conversion through innovative, data-driven approaches.
Monitor and analyze campaign performance to optimize results and ROI.
4. Glocalisation
Localize and amplify global marketing campaigns, sponsor ships, and events for regional relevance.
Collaborate cross-functionally to ensure consistent messaging while reflecting local culture and insights.
Strengthen regional brand impact through creative adaptation of global initiatives.
5. Social Media
Lead or coordinate regional social media planning and content execution.
Enhance audience engagement and strengthen the brand's community presence.
Support social listening and performance tracking to refine content strategy.
6. Cross-Functional Collaboration
Work closely with local BD and operations teams to align marketing priorities.
Support key launches, events, and partnership initiatives within the region.
Qualifications
5+ years of experience in PR, Branding or Marketing, preferably within the fintech, crypto, or Web3 industry.
Proven experience in developing and executing successful brand strategies and campaigns.
Strong understanding of local audience, trends and market dynamics in the region.
Ability to manage multiple projects with good collaborations, and work effectively in a fast-paced environment.
English as the working language and additional local language(s) preferred.

Working at BingX

Join an international and diversified team
Great career development in a fast-growing company
Be part of the future of finance technology and achieve meaningful goals
Competitive market salary and fully remote/work-from-home flexibility
Flexibility to observe your local holiday calendar, alongside additional benefits