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Growth Marketing Manager
Online/Remoto - Ideal para candidatos en
08001, Barcelona, Cataluna, España
Publicado en 2026-10-01
08001, Barcelona, Cataluna, España
Empresa:
ID Finance
Remoto/Desde casa
puesto Publicado en 2026-10-01
Especializaciones laborales:
-
Marketing/Relaciones Públicas
Estrategia de Mercadeo, Investigación de Mercado, Marketing de Producto, Publicidad Digital -
Negocios
Estrategia de Mercadeo
Descripción del trabajo
We are looking for a data-driven and strategic Growth Marketing Manager (BNPL Product) to drive growth and optimize performance across our B2C acquisition channels for our BNPL / Shopping Card product. This role sits at the intersection of product, marketing, and business.
With a strong focus on new customer acquisition, growth, improving conversion, launching new features, and maximizing the impact of our B2C value proposition in the market.
PRIMARY RESPONSIBILITIES- Drive Go-To-Market strategies:
Define audience segmentation, value proposition, positioning, and messaging to successfully launch new products and features within the merchant ecosystem - Own merchant conversion performance:
Identify opportunities to improve conversion rates across the funnel (from user acquisition to checkout completion) and implement data-driven initiatives to maximize results - Lead growth-focused campaigns:
Design and execute campaigns aimed at increasing adoption, engagement, and revenue across key merchants and verticals - Optimize the merchant journey:
Analyze user behavior and merchant performance to identify friction points and improve the end-to-end customer experience - Collaborate cross-functionally:
Work closely with Product, Sales, Risk, and Marketing teams, as well as external partners and agencies, to ensure seamless execution of initiatives - Leverage data and insights:
Conduct research and performance analysis to understand customer needs, validate strategies, and stay ahead of market and competitor trends - Ensure brand and messaging consistency:
Maintain a clear and compelling brand narrative aligned with business objectives across all merchant touchpoints
- Knowledge in paid media campaigns in BNPL industry
- Strong understanding of conversion funnels, performance marketing, and merchant ecosystems
- Analytical mindset with the ability to turn data into actionable insights
- Proven ability to launch products/features and drive adoption
- Excellent communication and stakeholder management skills
- Experience working in cross-functional and fast-paced environments
- Experience in BNPL, payments, or merchant acquiring
- Familiarity with A/B testing, CRO, and user journey optimization
- Background in working with international markets or multiple verticals
- Private health and dental insurance
- Freedom to work from home two days a week
- Kitchen with free coffee and fruit each Monday, Wednesday and Friday and snacks
- Team building activities and work in an international and passionate environment
Don’t miss the opportunity to be part of a company that values innovation and talent!
Join us and take your career to the next level
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