Director of GTM Systems, Tooling & AI Transformation 100% Remote(100% Remote

Docplanner is a healthtech company on a mission to help people live longer, healthier lives.

We build technology that improves how patients access care and how healthcare professionals deliver it.

Operating in 13 countries, with more than 100 million patient visits to our websites and around 25 million appointments booked each month, Docplanner is scaling both its product and its internal foundations. As a growing tech business, we rely on strong internal systems, trusted data, and scalable operations to support our commercial teams and keep delivering impact across our markets.

Make Marketing, Sales, CS and Care meaningfully more productive by designing a cleaner, smarter GTM systems ecosystem and turning AI-enabled workflows into shipped business value.

This role owns the way our GTM tools, workflows, data flows and automation fit together. It is not a Salesforce implementation role. Salesforce is an important part of the environment, but the bigger challenge is holistic systems design across tools, reducing fragmentation, improving how teams work, and defining how AI can be practically implemented across GTM.

Docplanner has invested heavily in GTM tooling, including Salesforce, Hub Spot and other internal systems. The Salesforce implementation is progressing well, but we still have gaps in how the broader tool ecosystem works together.

Different systems and workflows interact across teams, including Sales, Marketing, CS, Care, Finance, People and internal operations. Some of these interactions are still fragmented, manual or poorly designed, which creates inefficiency, data quality issues and unclear ownership.

At the same time, we need to define how AI should actually be implemented in GTM: not as isolated experiments or Salesforce-native features only, but as practical workflow changes that improve productivity, speed, insight and execution.

We need a senior, tech-oriented leader who can look across the full tool landscape, diagnose where workflows break, design better systems, and ship AI-enabled improvements with a small, high-leverage team.

• The end-to-end GTM systems and tooling blueprint across CRM, marketing systems, customer communication tools, internal tools, integrations, data flows, automation and AI.

• Holistic systems design: how tools interact, where ownership sits, how data moves, and where workflows should be simplified or redesigned.

• The roadmap for AI-enabled GTM workflows, from use-case selection to implementation, adoption and measurable productivity gains.

• Service standards, governance, intake and prioritisation across GTM systems and tooling.

• A clear diagnosis of the current GTM tooling ecosystem, including where system interactions create friction, duplication, manual work or poor data quality.

• Better integration and workflow design across tools such as Salesforce, Hub Spot, Whats App, HiBob and other internal platforms.

• Practical AI use cases that improve GTM productivity, not limited to Salesforce-native automation.

• Faster, more predictable delivery through disciplined prioritisation, short delivery cycles and measurable business outcomes.

• Trusted GTM data flows into reporting and decision-making systems.

• A small, high-performing GTM systems / tooling function with strong technical judgement and product mindset.

• A modern operating model for systems delivery, including clear ownership, service catalogue, intake, release discipline, SLAs / SLOs and vendor accountability.

• Strong partnerships with GTM, Data, Product & Tech, Finance and People teams to make sure systems decisions improve how the business actually works.

This role reports to the COO, with a dotted line to the CPTO.

• Clear ownership and blueprint across the GTM tooling ecosystem.

• Key system interactions redesigned or improved, especially where tools currently create manual work, broken handoffs or unreliable data.

• Salesforce, Hub Spot and other GTM tools integrated into a coherent operating model, rather than managed as isolated systems.

• Published service catalogue, RACI, intake process and delivery standards.