Senior AI Creative Designer

Location: Puerto Rico

Caps Lock is a global IT marketing company that pioneers unique, scalable customer acquisition solutions for B2C clients. We solve complex sales challenges across a wide range of industries, primarily for large North American partners. By integrating our expertise in Digital Marketing, IT, Design, AI-driven analytics, proprietary Mar Tech, and sales consulting we deliver powerful, data-informed customer acquisition solutions.
At Caps Lock, people, technology, and forward-thinking innovation lie at the heart of everything we do. Our core values guide our approach to building and refining an internal product ecosystem that powers profitable acquisition models, flexible scaling, and optimized operations. Our diverse, global team, fluent in over 10 languages, thrives on open collaboration and the exchange of new ideas, pushing boundaries to ensure our clients’ success.

Role Overview   Our Design department is scaling its AI visual production capabilities - and we're looking for a  Senior AI Creative Designer  who will produce  high-quality visual creatives  with  the primary goal of improving conversion rates . We’re looking for a designer who is deeply engaged with the fast-moving AI landscape, proactively tests new tools, features, and approaches, and is driven to continuously improve how AI is used in day-to-day creative work.

This role sits at the intersection of creative storytelling, generative AI, and performance marketing - creating visual assets that capture attention and convert cold traffic across Facebook, Instagram, You Tube, Google, and landing pages:  from static ads to lifestyle imagery and photorealistic human characters.
You will work closely with marketers, copywriters, media production, and video editors to produce assets that are photorealistic, visually compelling, and true to client product specifications.
Responsibilities   AI Visual Production     Create high-quality AI-generated visuals for performance marketing campaigns across paid media channels and landing pages.
Produce photorealistic human imagery, lifestyle scenes, and product-focused visuals.
Work with source materials from photo shoots - enhance, retouch, and extend imagery using AI tools.
Generate multiple creative variations to support testing and scaling across campaigns.
Ensure consistency with brand guidelines and product requirements across all assets.
Creative Iteration & Testing     Iterate on visual concepts based on performance data and creative feedback.
Explore different visual angles, hooks, and formats to improve conversion rates.
Collaborate with copywriters and marketers to align visuals with messaging and funnel logic.
Translate briefs into multiple creative directions, not just single outputs.
Quality & Realism     Ensure high visual quality and realism (lighting, composition, anatomy, textures).
Identify and fix common AI issues (artifacts, distortions, inconsistencies).
Maintain a strong visual standard across all generated content.
AI Tools & Workflow     Use modern AI tools and models to generate, refine, and enhance visual assets.
Actively research, test, and integrate new AI tools to improve output quality.
Work within structured production workflows with a focus on execution and creative output.
Performance & Optimization     Understand how visual content impacts campaign performance and audience engagement.
Adjust creative output based on data and testing results.
Support A/B testing by delivering multiple creative variants.
Collaboration     Work closely with marketers, copywriters, media production, and video editors to ensure creative alignment.
Provide visual input during concept development and campaign planning.
Ensure assets are structured and ready for use in video production and marketing funnels.
Document all tasks clearly in Click Up per team standards.
Requirements     3-5+ years of experience in design, visual content creation, or creative digital marketing (paid social, social media content, performance campaigns)
1-2+ year of active hands-on experience with AI image generation platforms (Figma Weave, Higgsfield, Magnific, Runway, or similar) - producing photorealistic human imagery, lifestyle scenes, and product-focused visuals.
Cross-platform proficiency, experience in connecting AI outputs with traditional design pipelines (Figma, Adobe Creative Suite).
Strong visual sense: composition, lighting, color, typography, realism, and human anatomy.
AI-Geek: stays close to AI news and new releases, experiments hands-on with…