Content & Channels Producer Video/Podcast
Publicado en 2026-01-11
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Artes Creativas/Medios de comunicación
Medios Digitales, Publicidad Digital -
TI/Tecnología
Medios Digitales, Publicidad Digital
Turn Signicat's hero stories, product stories and expert insights into high-performing Linked In-first content
, and help us build a repeatable video/podcast pilot capability that expands reach and deepens engagement.
Hybrid scope
:
You’ll run Signicat’s always-on Linked In presence and produce short-form video/podcast pilots (with external production support and/or light in-house editing), repurposing those assets back into social. Approx. 70–80% Linked In / 20–30% video & podcast pilots (seasonal/quarterly).
You will work closely with Content Managers, Product Marketing, Design/Brand, Comms/PR, and internal SMEs and report directly to Domain Lead:
Content & Brand Marketing.
Core focus
: always-on Linked In + repurposing.
Growth focus
: launch and run video/podcast pilots.
- Own the social content calendar and day-to-day execution: intake of briefs from colleagues, proactive ideation, weekly planning, publishing and optimisation (Linked In-first).
- Produce platform-native posts (copy + creative direction) for Signicat and, where relevant, enable exec/thought-leader amplification.
- Drive community engagement: monitor comments and messages, respond where appropriate, escalate when needed, and proactively join relevant conversations to increase organic reach.
- Repurpose reports, blogs, webinars and customer stories into snackable, scroll-stopping formats (e.g., post series, carousels, quote cards, short clips, audiograms).
- Package content with strong hooks, clear value, and simple CTAs (download / watch / register / learn more).
- Maintain consistent brand voice, quality, and compliance with internal review processes.
- Produce lightweight video and podcast pilots end-to-end: concept → outline/script/run-of-show → recording coordination → post-production feedback → publishing + promotion.
- Coordinate external production partners (and/or do light in-house editing) to keep execution fast, consistent, and on-brand.
- Apply Linked In best practices for short-form distribution (e.g., strong opening seconds, captions, clear CTA) and build reusable templates/workflows for scaling.
- Pilot-led approach: test formats, iterate, and scale what works (not a full-time studio function).
- Make it easy for internal experts to show up: prep briefs, questions, talking points, recording logistics, and post-production reviews—removing friction and keeping quality high.
- Track performance and report insights regularly (what worked, why, what to try next) using channel analytics and agreed KPIs.
- Drive a test-and-learn cadence across formats, hooks, distribution timing, and series concepts.
- Linked In growth & quality: follower growth, engagement rate, meaningful comment rate, share rate
- Video: views, completion rate, saves/shares, CTA click-through
- Podcast pilots: plays/downloads, retention (where available), engagement on clips/audiograms
- Content outcomes: traffic to priority assets, sign-ups (webinars/newsletter), contribution to priority programmes
- Degree in a related field (or equivalent experience).
- 3–5 years producing B2B social content, ideally Linked In-heavy (calendar, publishing, optimisation).
- Experience in a relevant marketing role where you’ve contributed to developing and executing campaigns/activities.
- Comfortable working with social scheduling/analytics tools (e.g. Agorapulse) and design tool Figma.
- Fluent English with excellent written communication skills. Strong writing and editing skills with the ability to simplify complex topics into clear, punchy content.
- Experience coordinating video and/or podcast workflows (briefs, scripts/run sheets, recording logistics, reviews).
- Comfortable using analytics to improve performance.
- Strong stakeholder + project management skills; comfortable with vendors.
- Light editing skills (e.g., Adobe Premiere, Cap Cut, Descript) and basic audio cleanup (or comfort briefing external editors and willingness to learn the basics over time).
- Experience in…
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