Creative Lead; Social & UGC)

Puesto: Creative Lead (Social & UGC) at inBeat Agency
This Full time on site position offers great opportunities for career growth.

Who we are Creative Milkshake is a remote-first performance creative agency. We make scroll-stopping short-form ads for some of the world’s most exciting DTC brands on Meta and Tik Tok - high-volume, fast-moving, and built to convert. We’re a close-knit team of  34 people spread across the Netherlands, the Philippines, South Africa, Spain, and beyond. We’ve recently joined the Fieldtrip group alongside inBeat, which means we’re growing - in ambition, in capability, and in the complexity of clients we work with.

Our Amsterdam studio is the creative heart of our production operation. Over the next 1–2 years, we’re expanding from UGC-first content toward elevated branded formats, this role is central to holding the quality bar as we scale.

What you’ll doHold the creative quality bar Review storyboards, raw footage when necessary, and final edits before they go to clients

Be the quality gate: if something isn’t ready, you say so clearly, and you explain exactly what needs to change and why Build and maintain the ad example library, creative checklists, and “what good looks like” guides that codify your instinct into something the whole team can learn from

Spot recurring patterns: editing habits that aren't working, storyboard mistakes that keep appearing, hooks that aren't landing. Address them at the root, not ad by adGive hands‑on creative direction in post Review raw footage after shoots and provide clear direction on what’s usable, what’s not, and what to do differently next time

Give precise editing feedback to our video editors: pacing, cut points, text overlays, sound design, the craft layer that turns a decent edit into something that performs

Understand design fundamentals well enough to give direction on static assets, thumbnail frames, and text treatments: what reads on a phone screen and what doesn'tKnow what a 9:16 UGC ad needs to do in the first 2 seconds, and be able to articulate it in a way an editor can act on immediately

Support production with a creative eye Review storyboards before shoots and flag what isn’t shootable as written, what talent or set requirements are missing, and where the brief and the concept have drifted

Give production the creative context they need to go into a shoot prepared: what angles matter, what the edit is going to need, what “good” looks like for this format and this brand

Periodically join shoots at the Amsterdam studio (+-3 times a year) when creative stakes are high or a new format is being tested

Over time, help build a visual reference library for the studio: what set styles, lighting setups, and shooting approaches produce the most versatile footage

Drive platform and content intelligence Maintain a genuine, current relationship with Tik Tok, Meta, and emerging short‑form platforms: scrolling with a critical eye, not just awareness

Curate a regular inspiration feed for the team: specific content examples with notes on why they work, what the craft decisions are, and how we could produce something similar in our studio

Know the difference between a format worth adopting and a trend worth skipping, and be able to make the case either way Bring fresh creative references when the team’s output starts feeling formulaic or dated

Build the team’s creative instinct Give Creative Strategists feedback on CSPs and scripts that builds their creative eye over time, not just fixes the brief in front of them

Run regular creative review sessions and inspiration shares that create a shared language for what “good” means at Creative Milkshake Be the person the team brings work to when they're not sure if it's there yet, and give them an answer they can trust

Own CM’s creative identity…