Project Manager, Student Journey Design

Overview

IE University s Business School is looking for an Project Manager – Student Journey Design to join its team! The Project Manager – Student Journey Design will support Program Experience teams in innovating student experiences by deeply understanding student needs and motivations, fostering a data-driven culture that provides actionable insights for decision-making on how to improve engagement and satisfaction
. The role will also be responsible for modelling and continuously refining the overall student experience journeys
, ensuring consistency, innovation, and impact across all touchpoints.

The Project Manager will also be responsible for designing tailored journeys for targeted student groups (e.g., Women in Business, Families in Business …) and delivering initiatives that enhance engagement, academic integration, and community belo

Why IE University?
With 50 years of experience and founded by and for entrepreneurs, IE University has turned business education on its head through disruptive teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning.
Our Purpose
At IE University, we foster positive change through education, research, and innovation.

As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime.

Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education. And through diversity, we have harnessed the power of people while also understanding and embracing the importance of humanities.
Our People
At IE we are:

• People-driven
• Change Builders
• Autonomy Enthusiasts
• Communication Enthusiasts
• Knowledge Champions

Your role as a Project Manager – Student Journey Design will involve:

Student Journey Design

• Develop an adaptable and scalable methodology for mapping student journeys across programs.
• Capture insights into student needs, emotions, and motivations to identify pain points and “wow moments.”
• Empower Program Experience teams with actionable data to innovate and personalize student experiences.
• Align stakeholders around a clear framework that strengthens brand positioning and institutional reputation.
• Define interventions, KPIs, and feedback loops to continuously refine and improve the student journey.

Microjourneys

• Lead the design of new journeys for targeted student groups, creating added value and enhancing engagement.
• Identify potential new target groups beyond those already defined.
• Implement operational and environmental changes needed to support microjourneys.
• Create impactful “WOW moments” by integrating academic and non-academic content.
• Monitor and report on KPIs such as student enrolment, participation, satisfaction, and graduation within each microjourney.
• Serve as the reference point and main stakeholder for all microjourney-related activities.

Customer Experience & Innovation

• Apply customer experience (CX) principles to design and deliver student journeys that maximize engagement, satisfaction, and loyalty.
• Translate student insights into meaningful improvements and new initiatives that enhance the overall experience.
• Use technology as an enabler
  , not a requirement: know how to leverage digital tools to digitalize back-office processes and support personalization.
• Stay informed on current CX market trends
  , such as holistic engagement strategies, Voice-of-the-Customer (VoC) insights, and fostering long-term loyalty.
• Must have knowledge of AI
  —not at an expert level but demonstrating adaptability and readiness to use AI as a productivity enhancer (e.g., personalizing student communications, analysing feedback and satisfaction data, identifying engagement patterns, or creating automated follow-up actions to improve the student experience).
• Participate in projects to improve the student experience and overall satisfaction throughout the academic…