CRM Executive and LATAM

Puesto: CRM Executive and LATAM)
Direct message the job poster from Betway Global

HR / Talent Acquisition / German / iGaming
Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion, and superdrive will help us achieve our vision.

As a  CRM Executive for Spain and LATAM , you’ll be responsible for optimising all stages of the customer lifecycle to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation, and execution of campaigns, as well as reporting on our main KPIs.

This will help us excel at CRM to stay ahead of the game.

What you’ll be doing

As part of your role, your responsibilities will include:

Execution & ownership of sports CRM campaigns in Spain and LATAM

Managing the sports automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs

Ownership of main sports loyalty programmes (Free Bet Club, Boost Tokens & Price Boosts), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals

Owning and executing large event-based campaigns (eg. World Cups/Euros), which are used in both acquisition & retention channels

Executing additional ad hoc campaigns around x-sells and sponsorship activation giveaways

Managing a range of communication tools – email, SMS, push notification, in-app messaging

Managing content creation with the help of the creative department

Ensuring the Betway websites are up to date and optimised, particularly the app & mobile site

Regular competitor analysis to better understand our positioning in the market

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively

Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals

Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope

Exceptional attention to detail, ensuring high standards of quality in all outputs

Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations

Passion for CRM and data insights

Project management and delivery focused

Ability to multi-task and manage multiple assignments whilst liaising with a variety of stakeholders

Fluency in both Spanish and English

Desirable skills you’ve got up your sleeve

In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends

Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations

Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards

Experience in developing and executing customer retention strategies

Knowledge of sports betting

Exposure and good knowledge of a content management system

Our values are non-negotiables

Our culture is…