General Manager - Food & Beverage

Our client is a dynamic and fast‑growing street food restaurant group operating across multiple locations in Spain. As they sharpen their concept in preparation for a wider franchise rollout, they are looking for a commercially driven, hands‑on leader to take the reins as their General Manager. This is an exceptional opportunity for someone who is energised by building and shaping something from the ground up, rather than simply maintaining the status quo.

• Lead the annual budgeting cycle and deliver consistent performance reporting to senior leadership
• Take complete ownership of the P&L across all sites, with a focus on revenue growth, cost control, and hitting profitability targets
• Proactively identify and implement sustainable operational cost efficiencies

• Oversee and continuously evolve processes across HR, logistics, and day‑to‑day restaurant operations
• Ensure full and ongoing compliance with food safety standards, quality controls, labour law, and all relevant regulations
• Uphold and embed consistent operational standards across every restaurant location

• Drive innovation in product development and customer experience, grounded in consumer insight and brand values
• Play a central role in refining and strengthening the restaurant concept ahead of future expansion
• Champion and protect the brand's identity and values across all sites

• Manage core HR functions across restaurant teams, including recruitment, absence management, and employee relations
• Foster and sustain a high‑performance culture built on engagement and accountability
• Inspire, mentor, and develop a senior leadership team spanning operations, logistics, HR, finance, and product

• Partner on marketing campaigns designed to grow footfall, strengthen brand visibility, and build customer loyalty
• Design and maintain a consistent, on‑brand customer experience across all in‑store and digital touchpoints

• Execute strategic projects on schedule and within agreed budgets, in line with overall business plans
• Collaborate closely with senior leadership to prepare the business for future growth and the development of a potential franchise model

• Fluency in both Spanish and English, written and spoken — non‑negotiable
• Demonstrated track record of P&L management with full financial accountability
• Strong HR knowledge, sufficient to manage teams and handle employee matters independently
• Resident in Madrid or fully committed to an on‑site, field‑based role in Madrid — no remote or hybrid arrangements; no relocation support available
• Solid experience in brand stewardship, operational standards, and commercial growth
• Proven background as a General Manager, Head of Operations, or Operations Director within a multi‑site QSR, fast casual, or restaurant group setting

• Familiarity with Asian cuisine concepts or international restaurant brands
• An entrepreneurial track record — having founded, built, or meaningfully transformed a hospitality business
• Exposure to franchise models or businesses in a pre‑expansion or concept development phase
• A history of scaling multi‑site restaurant or hospitality operations

€60,000 – €100,000 per annum, based on experience

As per Spanish statutory entitlements

Equal Employment Opportunity Statement

Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin colour, religion, sex, sexual orientation, gender identity, gender expression, nationality, age, disability, genetic information, or any other characteristic protected under EU law and the laws of the respective EU member states.

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