Senior Regional Marketing Manager – IBERIA, Italy

Responsibilities

• Own and execute the IBERIA and Italy regional marketing strategy, acting as the strategic marketing lead for the region and driving full-funnel pipeline growth through digital, partner, content, events, webinars, and local activations.
• Partner closely with regional Sales, Partnerships, and Account Management leaders to align on GTM priorities, pipeline goals, and shared revenue outcomes.
• Translate global campaigns, messaging, and product launches into high-impact local programs that drive brand relevance, engagement, and conversion in the IBERIA and Italian market.
• Provide market insights, competitive intelligence, and performance analysis to shape strategy, optimize programs, and guide regional investment decisions.
• Lead partner marketing initiatives with priority channel and alliance partners to strengthen brand presence and generate leads and pipeline.
• Ensure consistent communication with Sales and cross-functional teams, keeping stakeholders informed of upcoming initiatives, campaign performance, and optimization plans.
• Own reporting for regional marketing performance, including weekly and monthly updates, pipeline reporting, initiative ROI, and recommended next steps.

• 5+ years or more of experience in high technology B2B enterprise software or SaaS preferred.
• Deep knowledge of the IBERIA market with a proven track record of marketing to SMBs and supporting global sales and marketing efforts.
• Language skills:
  Native proficiency in Spanish and fluent proficiency in English.
• Strong background in developing fully integrated marketing strategies tailored to specific markets.
• Proficiency in Hub Spot, Salesforce, Looker, or similar tools.
• Exceptional project management and problem-solving skills.
• Highly autonomous, with the ability to prioritise, manage multiple projects, and meet deadlines with minimal supervision.
• Excellent time management, organisational, communication, and collaboration abilities.
• Positive, energetic attitude and initiative, with a strong work ethic.

• Digital Marketing
• Performance Analysis
• Market Insights
• Lead Generation
• Campaign Optimization

• Communication
• Collaboration
• Time Management
• Problem-solving
• Organizational Skills