Marketing Programs Manager

Position Overview:

Marketing Programs Manager

A large share of pipeline in our category is built in the field: at the industry conferences where regulatory leaders gather, in the webinars where they learn, and through the associations where they convene. We are building a founding marketing team, and this is its execution engine.

You will own the programs calendar end to end: which events we invest in, how we show up, and what pipeline each program produces. This is a builder role: there is no playbook to inherit. You will create the systems, vendor relationships, and reporting that the marketing function scales on.

• Build and own the annual industry event strategy across our verticals, evaluating conferences against pipeline potential, audience fit, and cost, and recommending the invest/skip/downgrade call for each.
• Negotiate directly with organizers on sponsorship packages, speaking slots, booth placement, and delegate lists; you should expect to materially improve on rate-card pricing.
• Run end-to-end event execution: booth and collateral logistics with our in-house design team, speaker preparation, pre-event outbound coordination with the demand generation function, on-site orchestration, and post-event lead routing within agreed SLAs.
• Track cost-per-opportunity and pipeline sourced per event, and kill programs that do not perform.

• Own the webinar calendar: topic selection with subject-matter experts, speaker recruitment (internal and guest), production, promotion coordination, and follow-up handoff to sales.
• Manage the platform, run-of-show, and rehearsal discipline so that live sessions are consistently professional.
• Report attendance-to-meeting conversion and iterate on format, timing, and topics accordingly.

• Serve as RegASK's operational liaison to the industry associations relevant to our buyers, managing memberships, participation commitments, and co-organized events or working groups.
• Identify co-marketing and speaking opportunities within associations and program-manage them to completion.

• Program-manage our annual industry report end to end: timeline, contributor coordination, survey or data collection logistics, design and production scheduling, gated landing page and promotion plan, and post-launch performance tracking. Editorial and narrative quality are owned by the content function; you own delivery.

• Build the machine that turns happy customers into evidence: work with customer success to identify referenceable accounts, secure approvals, schedule interviews, and maintain a pipeline of testimonials and use cases for the content team to produce and sales to deploy.

• Manage the operating cadence of our industry analyst relationships: inquiry scheduling, briefing preparation, submission logistics, and follow-through. Executive relationships with analysts remain with the leadership team; you make the cadence run.

• Own program-level reporting, pipeline sourced and influenced by event, webinar, and content program, in our CRM and marketing automation platforms, feeding a single funnel view maintained with the demand generation and business operations functions.

• 5–8 years in B2B field, events, or programs marketing at a SaaS or information-services company, with at least one stretch where you built the program from scratch rather than inheriting a mature one.
• Domain fluency in regulated industries. You have marketed to regulatory, quality, compliance, or R&D audiences in life sciences, food, cosmetics, or chemicals, and you already know which conferences matter in at least one of our verticals. This is a hard screen.
• Proven negotiation record with event organizers and vendors, with examples of concessions won.
• Multi-region execution. You have run programs across APAC, Europe, and/or North America and are comfortable operating async across time zones.
• Systems discipline. Hands-on with Salesforce and a marketing automation platform (Hub Spot or equivalent), webinar platforms, and project management tooling; you build trackers others can actually use.
• Founder-adjacent operating style. You are comfortable in a small, founder-led team where you are the entire programs function: high ownership, low ego, bias to ship.