Franchise Senior Manager Iberia - Minor Hotels Eu&Am

Franchise Senior Manager Iberia
- Minor Hotels Eu&Am
- Madrid

Location:

Madrid, ES Spain

Department:
Asset and Development

Minor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 56 countries in Asia-Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas.

As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of 12 hotel brands – Anantara, Minor Reserve, Avani, Colbert Collection, Elewana, The Wolseley, NH, NH Collection, iStay, nhow, Oaks and Tivoli.

As part of Minor Hotels, the region of Minor Hotels Europe & Americas is responsible for more than 350 properties in 30 countries and plans to grow across all segments, with a focus on its upper-upscale and luxury brands.

The Franchise Senior Manager (Iberia) will support the Development function in driving the expansion of Minor Hotels’ portfolio across Spain & Portugal, with a particular focus on opportunities related to franchise and asset-light growth models
.

The role will be responsible for identifying, sourcing and advancing new hotel opportunities
, working closely with owners, investors and internal teams to evaluate potential projects and support the execution of deals.

This position is aimed at profiles with a strong background in hotel development, real estate or hospitality expansion
, with the ability to operate in a commercial, fast-paced environment and contribute to the growth of the pipeline and closing of new franchise agreements
.

Development & Deal Sourcing:

• Proactively identify and originate hotel opportunities across Iberia (conversions, rebrands, new developments)
• Build pipeline across owners, investors, white label operators and advisors
• Develop and nurture strong relationships with hotel owners, developers, white label operators, brokers, and other key industry stakeholders.
• Identify off-market and proprietary opportunities that align with Minor Hotels' brand and regional strategy.
• Represent Minor Hotels at industry events, conferences and roadshows to strengthen brand visibility and deal flow.

Negotiation & Structuring:

• Lead commercial and strategic assessments of potential franchise opportunities.
• Collaborate with Feasibility to review market dynamics, competitive positioning, return expectations, and long-term value creation.
• Partner with Legal to develop term sheets, negotiate franchise agreements and secure internal approvals.
• Prepare and present business cases, financial summaries and strategic rationales to senior leadership.

Onboarding & Transition to Franchise Support:

• Coordinate all pre-contract and pre-opening phases, including brand fit evaluation, technical alignment and compliance with franchise requirements.
• Manage the transition to the SVP Franchise Support, ensuring a clear and comprehensive handover for ongoing operational relationship management.
• Oversee the initial onboarding period to ensure the franchise partner fully understands brand standards, systems and obligations.

Deal Assessment, Negotiation & Structuring:

• Act as the primary point of contact for owners throughout the development, negotiation and pre-opening stages.
• Provide strategic guidance to owners regarding brand selection, conversion requirements and commercial expectations.
• Identify future opportunities for conversions, brand upgrades, multi-property agreements or portfolio deals.

Experience

• 5+ years in hotel Development, Investment, consultancy areas within Hospitality.
• Demonstrated experience working directly with hotel owners, investors or franchise partners.
• Strong understanding of franchising models.

Qualifications

• Education:
  
  Bachelor’s degree in…