Web Project & SEO​/GEO Specialist, Marketing

Overview

Are you interested in joining a dynamic and international team of professionals to transform education? IE University's Marketing Department is looking for a Web Project & SEO/GEO Specialist to join its team! The Web Project & SEO/GEO Specialist will ideally have previous experience (2-5 years) working in Web & Digital Marketing. The candidate shall be familiar with development aspects (although not necessarily owning an engineering or developer background) and have an eye for detail in design and usability.

Focusing on the technical aspects of searching (SEO and GEO), the Specialist will optimize our website infrastructure for Google and AI-powered search and boost IEU's organic visibility, paid performance, and conduct ongoing site audits. The SEO and GEO Specialist will manage IEU's site architecture and structured data, schema markup, improve site speed, fix crawl errors, and prioritize mobile friendliness and help deliver a content and technical strategy for AI search (ChatGPT, Perplexity, Gemini, Claude, Llama, etc.),

focusing on direct answers, relevance, and context to rank in AI summaries. Knowledge of best web marketing practices (SEO, GEO, AI, CRO, UX), as well as data reporting and analytics, is highly desirable.

Why IE University? With 50 years of experience and founded by and for entrepreneurs, IE University has turned business education on its head through disruptive teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands‑on approach to learning.

Our Purpose At IE University, we foster positive change through education, research, and innovation. As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge, and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime. Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education.

And through diversity, we have harnessed the power of people while also understanding and embracing the importance of the humanities.

Our People At IE we are:

• People-driven
• Change Builders
• Autonomy Enthusiasts
• Communication Enthusiasts
• Knowledge Champions

We are looking for a person to join a full-time position in Madrid, IE Tower
.

Your role as a Web Project & SEO/GEO Specialist will involve:

• Manage, monitor, and lead web projects through assessment and definition, creative & technical design, development, testing, quality assurance, production, and launch.
• Monitor project progress of the various web projects for some of our IE websites, while leading or proposing other specific new Web Projects.
• Coordinate, define, and prioritize tasks daily with diverse technical agencies (SEO, Development, Design, Content)
• Work closely with IE's content generation team to ensure that everything we publish on the website complies with SEO/GEO standards and is aligned with the brand image.
• Analyze website performance and user behavior data to support decision-making and optimization initiatives (CRO).
• Manage and coordinate internal client relationships, ranging from different schools to centers or other departments.
• Analyze and report on website performance, user behavior, and KPIs, using data to drive decision-making and optimization (CRO).
• Organize, plan, and coordinate resources to support the delivery of information within deadlines, since web projects vary in scope and complexity.
• Website Audits:
  Perform technical audits to identify crawl errors, broken links, and speed issues using tools like Screaming Frog and Google Search Console
• Site Architecture:
  Optimize site structure, URL structure, and navigation for better crawlability and user experience
• Performance Optimization:
  Improve page load times and core web vitals
• Crawlability and Indexing:
  Manage sitemaps, robots.txt, and canonical tags to guide search engines
• Structured Data:
  Implement schema markup (structured data) to enhance search results
• Content Optimization:
  Audit existing content and guide new content creation to optimize for SEO and directly answer user queries for AI models (e.g., ChatGPT, Perplexity, Claude, Llama, Gemini)
• Model Understanding:
  Research, understand, and report on how different generative models process information and rank results

To thrive in this role, you should possess the following qualifications:

• University Degree, Marketing or Computation preferred
• Marketing-oriented as well as technical mindset
• 2-5 years' experience in Web Project Management is compulsory
• Good working knowledge of digital marketing best practices
• Experience with A/B testing and experimentation methodologies
• Experience working with Adobe Experience Cloud, especially Adobe Target
• Strong teamwork and collaboration skills, with the ability to work effectively within cross-functional and international teams
• End-user and data-driven orientation
• Fluent in…