Senior User Researcher Netherlands

It’s an exciting time to join us! We’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

We are looking for Senior UX / User Researcher, that will lead, design and execute high‐impact research initiatives that shape product strategy and inform design and engineering decisions across the full product lifecycle. You will serve as a trusted research partner to design, product, engineering and senior leadership stakeholders—advocating for users, shaping the research function, and influencing business outcomes.

• Lead the end-to-end research lifecycle: define research questions, choose methods (qualitative, quantitative, mixed‑methods), plan and execute studies, analyse findings, and synthesize actionable insights.
• Develop and own a multi‑phase research roadmap aligned with product strategy and business goals. (See Google example: driving multi‑phase research roadmaps across the product portfolio.)
• Partner with cross‑functional teams (UX design, product management, engineering, analytics, business leadership) to identify and prioritise research opportunities and integrate findings into product decisions. (See Meta: “Work closely with product and business teams to identify research topics … act as a thought leader in the domain of research.”)
• Translate research outcomes into clear, compelling narratives, presentations and strategic recommendations for stakeholders—including executive audiences.
• Advocate for user needs and behaviours throughout the product development lifecycle: from generative research through evaluation and post‑launch learning.
• Mentor, guide or support other researchers (where applicable), contribute to building the research discipline, methods toolkit, and best practices.
• Influence the broader research strategy and culture—help shape how research is ope rationalised, how insights are consumed, and how research impacts product and business metrics.

• Fluent level of Dutch and English
• Bachelor’s degree (or equivalent) in Human‑Computer Interaction (HCI), Cognitive Science, Psychology, Sociology, Information Science, Anthropology, or a related field.
• Minimum 5‑8 years of applied user/UX/product research experience in a product development environment (ideally in tech). (Google listings show ~5+ years)
• Demonstrated expertise in a wide range of research methods (e.g., interviews, field studies, diary studies, usability testing, surveys, analytics/behavioural data, mixed methods). (Google example: field studies, interviews, diary studies, participatory workshops, ethnography, surveys)
• Proven ability to synthesise complex qualitative and quantitative data into meaningful insights and articulate them to diverse stakeholders.
• Strong influencing and communication skills: comfortable presenting to senior leadership and driving consensus across cross‑functional teams.
• Experience operating in a fast‑paced, ambiguous, and evolving environment—able to prioritise effectively and manage multiple research streams simultaneously.
• Track record of influencing product strategy and business outcomes via research.
• Experience mentoring or leading more junior researchers or building research teams/operations.
• Experience working in large, matrixed organisations, navigating complexity across product, design, engineering, analytics.
• Familiarity with analytics or statistical tools/data
• Experience in your domain of product (e.g., consumer apps, advertising systems, enterprise SaaS, safety/privacy systems) and/or working with regulatory, safety or complex systems.

About us

We are a global technology company dedicated to building the future of entertainment and fan‑centric experiences.

With commercial markets in Brazil, Belgium, Poland, Romania, and Serbia, our company has evolved from a leading sports betting and gaming operator into a diversified product and tech organization, gathering more than 5,000 dedicated people across our teams.

Shaping the…