Marketing Data Analyst

Impulse is a brain training app that helps people keep their brains sharp with bite‑size fun games and logic puzzles.
Impulse is the world’s most downloaded app in the Brain Training category with over 100 million downloads. The app is trusted by users worldwide, with a 4.7 rating on the App Store, and has been featured as App of the Day in over 50 countries, including the UK, Canada, and Australia.

Impulse is a part of Headway Inc, a global tech company that revolutionises lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Companies by TIME magazine.

The core of our achievements is our team. That’s why, together with Zoriana
, Marketing Data Analyst at Impulse, we’re looking for a Marketing Data Analyst to join our team of superstars. Our analytics team helps to drive decisions for our global product that empowers millions of users worldwide. We are looking for someone who loves exploring data, building dashboards, and turning insights into real impact for people.

• Work with marketing data across iOS, Android, and Web platforms of a product used by millions of users worldwide.
• Use large datasets and a modern analytics stack to answer high‑impact business questions.
• Analyse a wide range of growth challenges — from channel performance to experiment results and user behavior.
• Have real ownership over your insights, with freedom in choosing approaches and strong support from an experienced analytics team
  .

• Data collection & analysis: gather and analyse data from multiple sources (databases, ad platforms, Apps Flyer, Amplitude) to identify patterns, trends, and growth opportunities.
• Metrics & dashboards: build and maintain a system of metrics and Tableau dashboards to track marketing performance and support decision‑making.
• Ad-hoc & deep‑Dive analytics: answer business questions, investigate anomalies, and provide insights for ongoing growth and campaign optimisation.
• Automation & process improvement: implement analytics automation, continuously improve and optimise existing analytical processes.

• 2+ years of experience in analytics
  , preferably in marketing or product.
• Strong SQL and Tableau skills to explore data and create dashboards.
• Good understanding of key marketing metrics and unit economics (CAC, LTV, funnels, cohorts).
• Analytical and detail‑oriented
  , able to turn numbers into clear insights.
• Proactive and responsible
  , ready to take ownership and make an impact.
• English - Upper‑Intermediate+ for smooth communication across teams.
• Alignment with the values of our team (more about us - here).

• Experience working with marketing and attribution data (Apps Flyer, ad platforms, etc.).

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

This is a full‑time position with a hybrid option. It means that we will prefer you to attend office 2‑3 times per week.

Are you interested?

Send your CV!