SEO & GEO Optimization Project Manager Openbank

Puesto: SEO & GEO Optimization Project Manager - Growth (Openbank)
## SEO & GEO Optimization Project Manager
- Growth (Openbank)
Candidatar-selocations:
Madrid time type:
Tempo Integralposted on:
Publicado hojejob requisition :
Req
1595432

SEO & GEO Optimization Project Manager
- Growth (Openbank)
Country:
Espanha
** IT STARTS HERE
** Santander () is evolving from
** a global, high-impact brand
** into a
** technology-driven organization**, and our people are at the heart of this journey.
** Together**, we are driving a
** customer-centric transformation
** that values bold
** thinking, innovation**, and the
** courage to challenge
** what’s possible.

This is more than a strategic shift.
** It’s a chance for driven professionals to grow, learn, and make a real difference**.Our mission is to contribute to help more
** people and businesses prosper**. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.
** Openbank
* * the digital bank of Santander Group, is transforming the financial sector by helping millions of people from different countries managing their money.

We deliver simple, fast, and secure mobile-first banking experiences through everyday banking, lending, and investments. Our core DNA—
** simplicity, agility, and technology**—drives us to make banking accessible, intuitive, and innovative.

Working through multidisciplinary teams, we prioritize innovation, collaboration, and digital transformation. We make decisions quickly, learn from our users, and constantly adapt. We're seeking passionate individuals who are excited about digital innovation, eager to impact millions of lives, and ready to thrive in a dynamic, high-performing, agile environment.

Join us and be part of the digital revolution in banking.
** THE DIFFERENCE YOU MAKE
**** Openbank
* * is looking for a
** SEO & GEO Optimization Project Manager
** based out of
** Madrid**.You will lead the evolution of our organic acquisition strategy while managing the SEO workstream of a large-scale CMS migration from
** Drupal to Adobe Experience Manager (AEM)**.
** This role
** combines technical SEO, Generative Engine Optimization (GEO), AI search optimization, content strategy and enterprise project management. You will help shape how Openbank is discovered across traditional search engines as well as Large Language Models (LLMs) and AI-powered search experiences.

Working closely with Product, Engineering, Content, UX, Analytics, Brand and Marketing teams, you will ensure our digital ecosystem is built to maximise visibility, authority and discoverability in the next generation of search

We’re
** shaping the way we work
** through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas.
** To succeed in this role, you will be responsible for:
**** Organic Growth Strategy
*** Define and execute the overall SEO, GEO and LLM optimization strategy.
* Drive sustainable organic acquisition across traditional search engines and AI-powered discovery platforms.
* Identify new opportunities to increase visibility, authority and customer acquisition.
** CMS Migration
*** Lead the SEO workstream of the migration from Drupal to Adobe Experience Manager (AEM).
* Define SEO and content requirements for the new platform.
* Ensure SEO best practices are embedded into templates, components, taxonomy and information architecture.
* Define migration governance, QA processes and post-launch monitoring.
* Coordinate internal teams and external implementation partners throughout the migration.
** GEO & LLM Optimization
*** Develop strategies to optimise Openbank's visibility across AI-powered search engines and Large Language Models.
* Define content structures and knowledge architectures that improve AI…