Regional Sales Manager – Europe

Overview

Location:

Based in a major city within Europe (excluding Italy), with regular travel required.

Employment Type:

Full-time.

MLA – Move Language Ahead, trading as Go Languages World Wide Ltd. in the United Kingdom, is a global leader in junior study abroad programmes. We design and deliver high-quality residential language experiences for students aged 11–17 across the UK, Ireland, USA, Canada, and Italy.

Our business model is exclusively B2B: we work only through education agents, never with individual students. This ensures our focus is on building strong, long-term partnerships and providing agents with the support, resources, and confidence to grow recruitment in their markets.

We are seeking a motivated and experienced Regional Sales Manager to expand MLA’s presence in Europe (excluding Italy). The successful candidate will be responsible for strengthening relationships with existing agents, recruiting new partners, and achieving ambitious sales targets across a diverse market that is rapidly growing in demand for study abroad opportunities.

• Develop and execute a regional sales strategy focused on agent recruitment, retention, and growth.
• Build, strengthen, and manage MLA’s network of trusted education agents across Europe (excluding Italy).
• Provide agents with transparent programme details, pricing, and marketing resources to support enrolments.
• Deliver training and ongoing support to agents, ensuring they are confident in representing MLA.
• Represent MLA at international education workshops, trade fairs, and agent-focused events across the region.
• Serve as the first point of contact for regional agents, ensuring high levels of service, responsiveness, and problem-solving.
• Analyse agent performance, market trends, and regional feedback to guide MLA’s strategy and product development.
• Produce regular reports, sales forecasts, and market updates for senior management.

• Bachelor’s degree in Business, Marketing, Education, or a related field.
• Minimum of 5 years of sales experience in the education travel, ELT, or study abroad sector.
• Proven success in developing and expanding B2B/agent partnerships in Europe (excluding Italy).
• Established network of education agents in the region highly desirable.
• Strong interpersonal, negotiation, and presentation skills.
• Fluency in English and at least one other European language required (French, German, or Spanish preferred).
• Self-motivated, independent, and able to collaborate effectively with MLA’s global team.
• Willingness to travel extensively throughout Europe to visit agents and attend events.

• Competitive salary with performance-based incentives.
• The opportunity to represent a well-established and trusted global junior programmes brand.
• Professional growth and career development within a rapidly expanding international company.
• A supportive, multicultural, and collaborative work environment.

We offer a competitive salary package based on experience, combined with a performance-driven commission structure directly tied to student enrolments. The package is designed to reward both strong relationship management and sales growth, with additional bonuses available for exceeding annual targets. The overall earning potential reflects the importance of this role in driving MLA’s growth across Europe (excluding Italy).