Sales Manager

Sales Manager – Madrid, Spain

Timberland EMEA is looking for an exceptional Wholesale Manager for our Timberland Iberia team based in Madrid. Founded in 1973, Timberland® is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying - and protecting - nature.

At the heart of the Timberland brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.

We are looking for a strategic and sales-driven leader to shape the evolution of our Wholesale business in Iberia. The role is responsible for leading the regional wholesale business, with a clear focus on accelerating revenue growth across the region through effective matrix management of both direct and indirect teams. The position will drive delivery against country sell-in targets while identifying and unlocking new growth opportunities within the market.

Specific focus on Key Account Strategy.

• Define and drive Iberia wholesale growth, focusing on profitable revenue and market share.
• Elevate key account strategy, strengthening top partnerships and brand presence.
• Unlock new growth opportunities across channels and markets, aligned with sell-in targets.
• Lead regional wholesale strategy and sales execution, driving revenue, market share, and sustainable growth.
• Build and manage key account partnerships, strengthening distribution, segmentation, and market presence.
• Deliver sales plans and forecasts, ensuring alignment with financial targets and inventory planning on monthly and quarterly basis.
• Collaborate across VF matrix to achieve KPIs, supporting commercial and operational excellence.
• Monitor financial performance and partner health, ensuring compliance with company policies and payment discipline.
• Make regular product presentations and business reviews, guiding range selection to optimize assortment.
• Support marketing activation to drive brand impact and sell-through.

• Experience strong experience in sales field, excellent knowledge of the footwear market, relevant and progressive experience in management.
• Demonstrated expertise in market expansion and portfolio optimization.
• Strategic thinker, good analytical skills, excellent communication skills.
• Commercial agility, with the ability to balance brand equity, consumer experience, and financial performance.
• Exceptional collaboration and influencing capabilities, with proven experience engaging and aligning senior stakeholders across Brand, Marketing, Merchandising.
• Background in global consumer, lifestyle, or fashion brands.
• Fluency in Spanish & English; additional European languages are considered an advantage.

• A 50% discount on all VF brands.
• Company car.
• Health insurance.
• Break out areas offering complimentary hot drinks.
• Free to Be, Inclusion & Diversity.
• Supportive feedback-based culture where respect and integrity guide us.
• Inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization.

VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike. VF is an equal employment opportunity employer and it is committed to meeting the diverse needs of people with disabilities and to digital accessibility, conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design.

€56,160.00 – €70,200.00 EUR annually. This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility will be provided during the recruiting and interview process.