Regional Key Account Manager

About the Role:

Looking for your next step in a fast-moving, high-impact environment? As a Regional Key Account Manager in the Modern Trade channel, you will play a pivotal role in driving growth, strengthening strategic partnerships, and delivering outstanding results across the Madrid region within a leading FMCG sales organization. This position gives you the opportunity to combine your analytical mindset with your commercial instinct, shaping sales strategy while maintaining close relationships with key customers and staying connected to the dynamics of one of Spain’s most competitive and influential markets.

You will be responsible for identifying growth opportunities, maximizing business performance, and ensuring the successful execution of commercial plans across your area. Additionally, you will be part of a company where consumers and product quality are at the center of everything, empowering you to make a meaningful impact every day.

In this role, you will be responsible for leading key account management activities across the region, ensuring the achievement of ambitious sales targets and building long-term customer relationship management strategies. Close collaboration with Area Managers and Customer Team Managers will allow you to align initiatives and maximize performance. Moreover, you will handle contract negotiation, develop compelling sales arguments together with trade marketing and category management, and identify new business development opportunities within the retail channel.

A strong analytical component will be part of your daily work, as you will manage and interpret P&L management, oversee sales forecasting, and ensure accurate commercial planning. Additionally, you will monitor promotions, guarantee flawless execution, and leverage data-driven sales insights using tools such as MS Excel analysis and PowerPoint reporting to support decision-making and continuously optimize results.

Success in this role comes from a combination of strategic thinking, drive, and relationship-building skills. You bring experience within leading FMCG environments and feel confident managing clients in the Modern Trade channel within the Madrid region while consistently delivering strong results. A background in Economics, Business Administration, Marketing, or a related field supports your solid understanding of financials, including P&L management, and your ability to translate data into actionable insights.

Beyond technical expertise, your personality makes the difference. You are proactive, decisive, and comfortable navigating complex environments, while remaining highly organized and detail-oriented. Additionally, your communication and negotiation skills enable you to influence stakeholders, build trust with key partners, and effectively manage relationships with major regional and national retail accounts. Fluency in tools such as Excel, PowerPoint, and Word, along with experience in analytical platforms, strengthens your ability to thrive in a data-driven sales environment.

Ideally, you bring strong knowledge of the Madrid market, including its highly competitive retail landscape, customer structure, and evolving consumer trends. This local expertise will enable you to identify growth opportunities, tailor commercial strategies, and successfully drive business performance across one of Spain’s most strategic and dynamic regions.

Careers with caring built in - discover our benefits here.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey  diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

Find out more here.