Sales Director

Location: Madrid, Spain;
Hybrid

Shape the Future of a Premium Global Brand

We are accelerating the growth of the Seiko brand across EMEA and preparing for its expansion into North America. We are looking for a commercially driven and strategic leader to join us as Sales Strategy Director, Seiko EMEA & North America.

In this high-impact international role, you will define and drive the commercial strategy for Seiko, working closely with regional and global leadership teams to accelerate growth, strengthen sales performance, and support expansion into new markets.

• Develop and execute the Seiko commercial strategy across EMEA and North America.
• Define customer segmentation, value propositions, pricing, and go-to-market approaches.
• Partner with country- and sales leadership teams to translate strategy into measurable sales plans.
• Enhance sales effectiveness through improved processes, CRM, tools, training, and performance management.
• Lead market expansion initiatives from opportunity assessment through successful launch.
• Act as the commercial voice of the region, influencing global product, marketing, digital, and operational priorities.
• Foster collaboration and best-practice sharing across regional Sales and Marketing teams.

• Significant experience in commercial strategy, sales leadership, business development, or sales excellence.
• Proven success delivering growth in international and matrix organizations.
• Strong expertise in customer segmentation, go-to-market strategy, CRM, and sales effectiveness.
• Outstanding stakeholder management and influencing skills.
• Bachelor's or Master's degree in Business, Marketing, Sales, Economics, or a related field.
• Fluency in English is a must
  .
• Experience in optics, healthcare, medical devices, or other premium B2B industries is an advantage.

• Permanent contract – stability from day one.
• Competitive compensation package, to be determined based on experience and suitability for the role.
• Free CIGNA health insurance – because your well-being matters to us.
• Other benefits that will put a smile on your face.

This is a unique opportunity to influence the future of a globally respected premium brand, lead strategic growth across multiple regions, and work closely with senior leaders to drive meaningful business impact.

At Hoya Lens Iberia, we are committed to creating a workplace that promotes equal treatment and equal opportunities for women and men. We are dedicated to developing and implementing policies that embed gender equality across our organization, ensuring there is no direct or indirect discrimination based on sex. We also actively promote initiatives aimed at achieving genuine equality within our workplace, making equal opportunities for women and men a strategic principle of our Corporate and People Policy.

As a #Diversity Friendly company, we are committed to building a diverse and inclusive team. We welcome talent that brings different perspectives and experiences, in line with our commitment to equality.

HOYA Group
:
Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and med‑tech company and a leading supplier of innovative high‑tech and medical products. HOYA’s divisions and business units research and develop products utilized in the healthcare and information technology fields. In the healthcare field, we provide medical device products such as eyeglasses, medical endoscopes, contact and intraocular lenses, orthopedic implants, surgical/therapeutic devices and medical device reprocessing and disinfection solutions.

In the information technology field, we provide products such as optical lenses, photomasks and blanks used in the manufacturing process for…