Marketing Generalist

Sybilion builds AI-powered forecasting and decision-support for complex supply chains and industrial companies. We process trillions of market, climate, and trade signals to give procurement, supply chain, and finance teams the timing advantage they need to outsmart uncertainty.

We're hiring our first dedicated Marketing Generalist (B2B 360 ) to own demand generation end-to-end: strategy + execution across inbound and paid - from positioning and campaigns to conversion, distribution, and reporting.

Important: you don't need to be the primary writer/designer every day. You do need to be the person who decides what we should say, to whom, where, and why - and can execute (hands-on) while coordinating internal SMEs and/or freelancers/agency when needed.

1) Go-to-market messaging & segmentation

• Define ICP segments, personas, messaging, and offers by audience (procurement, supply chain, finance)
• Create content/campaign pillars and choose the priority bets each quarter

2) Paid demand generation (strategy + hands-on execution)

• Plan, launch, and optimize campaigns across Linked In Ads, Google Ads, and Meta (Facebook/Instagram)
• Own budgets, targeting, creative testing, landing pages, and conversion tracking
• Run experiments (A/B tests, new audiences, new angles/offers) and scale what works
• Report on CAC, CPL, conversion rates, pipeline impact, and learnings

3) Website, SEO & conversion

• Keyword strategy, topic roadmap, on-page foundations
• Work with our agency to ship pages that rank and convert
• Own conversion rate improvements: landing pages, CTAs, forms, lead magnets, simple A/B tests

4) Content & distribution engine

• Content ops: ideation pipeline, briefs, calendar, QA (write when faster, often coordinate creation)
• Linked In distribution: company page + key leaders, weekly cadence, formats, hooks, ghostwriting coordination
• Repurpose content into ads, landing pages, newsletters, and sales enablement assets

5) Analytics & attribution

• Own instrumentation and reporting: GA4, Search Console, Hub Spot/CRM dashboards
• Track traffic conversions MQL/SQL pipeline and turn insights into action
• Maintain clean campaign tracking (UTMs), attribution views, and weekly/monthly performance reviews

• 2-6 years in B2B marketing / demand gen / growth marketing in a high-ownership environment
• You can set strategy and execute (not only manage agencies)
• You have hands-on experience running and improving campaigns on:
• Linked In Ads
• Google Ads (Search; bonus if Display/You Tube)
• Meta Ads (Facebook/Instagram)
• Comfortable with technical topics (AI, data, supply chain, chemicals/materials, finance) and simplifying them
• Strong at prioritising, running projects, and shipping consistently
• Metrics-minded: funnels, conversion rates, attribution, testing
• Based in/near Porto and legally allowed to work in Portugal

• SaaS/AI/analytics or supply chain audience experience
• Hands-on with Ahrefs/SEMrush, GA4, Search Console, Hub Spot, Webflow/Word Press
• Experience with lead magnets (checklists, one-pagers, calculators), webinars/events, partner co-marketing
• Can do lightweight visuals in Canva/Figma