Sr Trade Marketing Manager

Location: San Lorenzo Tenochtitlán

The Senior Trade Marketing Manager is responsible for developing and executing trade marketing strategies that support sales growth and brand objectives across retail channels. This role partners closely with Sales and Marketing to ensure effective in-market execution.

Key Responsibilities

- Develop and manage trade marketing plans, promotions, and retail programs
- Support product launches and key customer initiatives
- Partner with Sales to drive in-store execution and customer engagement
- Manage trade spend and evaluate program performance
- Analyze market and shopper insights to inform decisions

Qualifications

- Bachelor’s degree in Business, Marketing, or related field
- 7+ years of experience in trade or shopper marketing within CPG
- Strong commercial understanding of modern and traditional channels, shopper behavior and customer profitability
- Advanced financial acumen (ROI, pricing levers, budget management, cost efficiency).
- Strong analytical, communication, and cross-functional collaboration skills