Especialista de Mercadotecnia y Relaciones Publicas

Location: Tuxtla

Marketing & Public Relations Specialist
&##Mexico City | Retail / Beauty

At  Grupo Axo  , a leading retail company with a portfolio of well-known brands, we are looking for a  Marketing & Public Relations Coordinator  to join one of our brands and help drive its positioning, growth, and market presence.

To coordinate and execute the brand’s marketing and PR strategy, ensuring the successful delivery of the  annual plan approved by management and global headquarters  , while aligning global and local initiatives to accelerate brand growth.

Develop and execute the  brand marketing strategy  , aligned with global guidelines.
Coordinate  annual product launches, key promotional events, and store openings  .
Monitor and manage the  marketing budget  .
Lead and coordinate  marketing agencies, external vendors, and influencers  .
Drive brand growth across  social media and digital channels  .
Develop campaigns focused on  brand amplification, storytelling, and influencer marketing  .
Conduct  monthly store visits  to ensure proper brand execution.
Track, analyze, and report on  marketing KPIs  , proposing continuous improvement actions.

Bachelor’s degree in marketing  , Public Relations, Business, or related fields  .
Experience +2 years in  brand marketing and public relations  , preferably within  retail or beauty  .
Strong knowledge of  digital marketing, social media, campaigns, and influencer marketing  .
Strong analytical skills (data, business, and financial analysis).
Excellent organization, planning, and ability to work under pressure.
Advanced English
Join a leading company with strong, recognized brands.
Exposure to an  omnichannel retail operation  .