ECommerce Manager

Location: San Bartolo Naucalpan (Naucalpan Centro)

eCommerce Manager
Maxima Apparel — Naucalpan de Juárez, México (On-site)
About the Role
The eCommerce Manager will own the end-to-end digital experience across the brand's eCommerce sites — from homepage to checkout. This role is responsible for driving site performance, merchandising execution, and conversion optimization through close collaboration with UX, development, marketing, merchandising, and analytics teams.
Acting as the strategic lead for all things eCommerce, this person leads a team of direct reports and ensures the continuous improvement of the customer journey across global brand sites while driving on-time, high-quality execution of campaigns, launches, and key trading moments. This role operates in an AI-forward environment where agents and tools like Claude are actively used to accelerate execution — comfort with AI-assisted workflows is essential.
Responsibilities
Site Experience & Merchandising Execution
Own the end-to-end eCommerce site experience across brand-owned sites, ensuring a cohesive customer journey from homepage to checkout.
Execute site merchandising and content across key surfaces — homepage, PLPs, PDPs, landing pages, and collections — ensuring accurate launches and compelling brand storytelling.
Manage the commercial/trading calendar and cross-channel readiness, ensuring on-time execution, QA, and content accuracy for campaigns and key moments.
Own the email-to-site journey by coordinating email-focused landing pages and collections, and validating end-to-end conversion paths.
UX Optimization & CRO
Lead UX/UI optimization across desktop and mobile using analytics, behavioral insights, A/B testing, and customer feedback to improve conversion and revenue.
Identify and prioritize enhancements to improve usability, navigation, and overall conversion rate.
Partner with UX Designers to translate customer insights into frictionless digital experiences.
Lead planning, execution, and measurement of A/B tests and CRO experiments.
Monitor KPIs including bounce rate, conversion rate, cart abandonment, and engagement.
Digital Development Planning
Coordinate website updates in collaboration with UI Developers, ensuring alignment with merchandising and marketing calendars.
Lead the weekly sprint planning process for design and development cycles.
Oversee QA of all customer-facing features to ensure quality, responsiveness, and mobile optimization.
Data-Driven Optimization
Uncover friction points and prioritize solutions based on user behavior and funnel performance.
Use heatmaps, click data, and conversion analysis to guide design decisions and sprint priorities.
Translate analytical insights into actionable tasks for UX/UI design and development.
AI-Powered Execution
Manage and direct AI agents to automate recurring eCommerce tasks — from reporting and QA checks to content updates and merchandising audits.
Collaborate with internal teams to identify opportunities where AI tools can replace or augment manual workflows, and help scope and build those solutions.
Define and refine prompts, workflows, and agent behaviors to ensure consistent, high-quality outputs aligned with brand and business standards.
Stay current on emerging AI tools and capabilities relevant to eCommerce, and champion their adoption across the team.
Team Leadership
Manage and develop a team of direct reports, providing clear direction, feedback, and growth opportunities.
Foster a high-performance, collaborative team culture aligned with the brand's digital ambitions.
Cross-Functional Alignment & Reporting
Drive cross-functional execution and performance reporting with Site Development, Marketing, Customer Service, Content, Merchandising, and Operations teams; provide actionable recommendations.
Support DTC planning and forecast cycles by partnering with leadership and cross-functional teams to align site decisions with revenue goals and priorities.
Leverage cross-functional data sources to validate strategies and surface business opportunities.
International Site Management
Ensure consistency of experience across all regional sites (US, Mexico, Brazil, UK, Canada, Australia, Chile, and more), while accounting for localization needs.
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