Specialist, Marketing Automation

* THIS IS A HYBRID POSITION IN MONTERREY
* Ventes has teamed up with a leading hospitality partner and is currently looking for an experienced Paid Search Specialist to join their growing digital marketing team. This role will be a key supporting member of the digital team and will be individually responsible for developing and executing cost-per-click (CPC) media strategies, managing media budgets, and collaborating cross-functionally to optimize campaign performance and achieve business objectives aligned with individual hotels’ goals

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Qualifications

- 5+ years of digital marketing experience required, preferably within the hotel or hospitality industry
- 3+ years of hands-on experience executing paid search media on platforms such as Google Ads and Meta Ads
- Excellent written and verbal communication skills in English
- Strong understanding of CPC campaign structures and optimization tactics
- Proven ability to identify and execute optimization opportunities to improve campaign performance
- Ability to deliver insightful campaign performance analysis, both written and verbal
- Experience managing a large portfolio of campaigns
- Strong collaboration skills and ability to work effectively in a team environment
- Strong analytical and problem-solving skills
- Solid understanding of Google Analytics
- Working knowledge of Google Tag Manager

Key Responsibilities

- Implement paid media strategies, manage media budgets, and collaborate cross-functionally to optimize campaign performance and achieve business objectives
- Leverage Google Ads and Meta Ads to manage large-scale digital marketing campaigns and analyze trends to provide actionable insights to stakeholders
- Continuously identify and execute campaign optimization opportunities to drive performance and efficiency
- Apply a data-driven approach to CPC campaign optimization and budget allocation
- Collaborate with a talented team of digital marketing, data, and technology professionals
- Partner with internal and external stakeholders to ensure key milestones and deadlines are met
- Identify and communicate digital and paid media trends impacting the travel and hospitality industry