Paid Search Specialist

* THIS IS A HYBRID POSITION IN MONTERREY
* Ventes has teamed up with a leading hospitality partner and is currently looking for an experienced Paid Search Specialist to join their growing digital marketing team. This role will be a key supporting member of the digital team and will be individually responsible for developing and executing cost-per-click (CPC) media strategies, managing media budgets, and collaborating cross-functionally to optimize campaign performance and achieve business objectives aligned with individual hotels’ goals

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Qualifications
5+ years of digital marketing experience required, preferably within the hotel or hospitality industry
3+ years of hands-on experience executing paid search media on platforms such as   Google Ads and Meta Ads
Excellent written and verbal communication skills in English
Strong understanding of CPC campaign structures and optimization tactics
Proven ability to identify and execute optimization opportunities to improve campaign performance
Ability to deliver insightful campaign performance analysis, both written and verbal
Experience managing a large portfolio of campaigns
Strong collaboration skills and ability to work effectively in a team environment
Strong analytical and problem-solving skills
Solid understanding of   Google Analytics
Working knowledge of   Google Tag Manager

Key Responsibilities
Implement paid media strategies, manage media budgets, and collaborate cross-functionally to optimize campaign performance and achieve business objectives
Leverage   Google Ads and Meta Ads   to manage large-scale digital marketing campaigns and analyze trends to provide actionable insights to stakeholders
Continuously identify and execute campaign optimization opportunities to drive performance and efficiency
Apply a data-driven approach to CPC campaign optimization and budget allocation
Collaborate with a talented team of digital marketing, data, and technology professionals
Partner with internal and external stakeholders to ensure key milestones and deadlines are met
Identify and communicate digital and paid media trends impacting the travel and hospitality industry